Background Amazon Email Marketing Tool
When I asked you to name an email Marketing tool, what could you say? Amazon Email Marketing Tool
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising continues to be Dominated by the identical big players for the last decade. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Amazon Email Marketing Tool
Like most email marketing providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, business size, list size and even the type of content you plan to send.
Then, you need to verify your Site (or domain ).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is related to that domain so they could email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a good fit for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and perform with the features, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t perfect for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We will get to automations soon, do not worry.)
But if it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few added options, most of these will follow Exactly the exact same step-by-step process of a normal campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of content to your email, including videos, merchandise columns, and social connections.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you can select your groups or segments.
The advanced tab also allows you To develop segment-like rules , in the event your targeting is not quite right.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Amazon Email Marketing Tool
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most important facets of any email advertising program now.
Because highly personalized efforts are necessary if You’re searching to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”tag” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they fulfill the Specified principles, and will be automatically added or eliminated accordingly.
Here is what establishing a rule looks like:
Notice the way you can also blend Principles, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or through an Automation principle — that we’ll get into in a minute — and they have no value aside from what you actually call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers together according to a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as name, company, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field information in distinct columns… or can simply add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much into the shape Stuff here since I have a whole section on that below, but this is the approach I would recommend if you wished to use this feature.
Again, once you’ve gathered your custom field information from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to know that this is a feature you may use.
Overall, it’s fair to say MailerLite has their contributor Management and personalization features on stage. Amazon Email Marketing Tool
If you’re not impressed with what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great foundation to work from if, for example most of us, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than a few dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to show it on particular pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the form style, fields, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To visualize your copy in real-time.
It would have been nice to have Some templates, but as you know, there’s more to some form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded form and prevents users .
Last but surely not least, you Can assess the way your form displays on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of the installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good base to work from and the editor is at least as easy to use for this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, like before, you can perform with the styling options to get it Matched up with your own branding.
Last, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so You can see your subscribers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, though I found to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than sufficient to meet their needs.
What’s email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can’t be said for each and every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a conditional split, or an action, like moving a contributor or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for transferring Readers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s just not as efficient…. yet.
Another question of efficacy here is when creating new emails From the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, so it’s possible to find an idea of what it contains at a glimpse.
While this process may seem like A grind on paper, it’s really much faster than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find that this downgrade in functionality.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with all the webpages on your site.
This kind of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Amazon Email Marketing Tool
The Price of MailerLite is one of those tools largest Selling things, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it is still an amazing alternative for those starting out.
And what about the premium programs?
It turns out, at approximately half the Cost of the rivalry on average, MailerLite is by far among the cheapest options on the market. Additionally, if you are willing to pay annually, you are also able to get a much better discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is one of those very few email advertising tools The (very crowded) industry in recent decades, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the comments. Amazon Email Marketing Tool