Intro Awesome Landing Pages
Instapage is a program dedicated to helping you create better landing pages. Awesome Landing Pages
The first thing you need to know is that it’s 100% Devoted to landing Pages and landing pages only.
Like the other great’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish pages fast
A clean user interface
Access to professional stock pictures
But those are just a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can fix the fonts, colours, and layouts to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be inside the page. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to haul your components to, you can place them anywhere on the page you like.
As you drag your elements to various areas, Instapage will exhibit Guidelines that will assist you space and align all elements accordingly.
And, because having a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to make sure everything is optimized and placed accordingly across all of the devices.
If need be, you can even edit your webpage directly from the mobile view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log in, you’ll find a listing of All of the landing pages You have created. If this is your first, obviously, you won’t have a lot to pull from here.
Instead, select Create a Normal Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and may be a Fantastic route to go if you are designing a webpage specifically for mobile use. All these are designed to load incredibly fast, but you are going to get this option if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When You Decide to utilize an Instapage template, you’ll be presented with All accessible templates.
That’s 194 choices, to be precise.
To make it easier, it is possible to filter out the templates by particular types Depending upon the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and also thank you page. Awesome Landing Pages
Post Your Landing Page
When you’re ready to print your page, you have a couple options.
You can print it to:
A custom domain
A demo page
A customized domain is really self-explanatory. Just enter in the domain You would love to publish to. But remember, that one does require a modest technical know-how. Luckily, Instapage includes a video to walk you through the process.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it’ll publish.
Or, if you want a Complete presentation of your webpage until it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few added features that help separate from The other applications out there.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but do not wish to change the fashion of the webpage. Rather than recreating your complete webpage, it will save your elements for you to be reused. You will have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics feature that provides you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the webpage. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to examine different components of your page, it is possible to divide test utilizing Instapage. Just copy your primary copy and make a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller version and others are going to observe the variant. Information on how each performs will be kept on your Instapage analytics department.
Analytics And Reporting
Of course, no top marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The cool thing about Instapage Is It Permits You to set up Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals segment, you can set specific goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you’ll discover details about your page’s conversion rate depending on the targets you establish.
This is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the visitors split between the two test versions here.
You’ll also find a section that collects information on the leads each Page has collected.
Obviously, Instapage is not without its defects, and it falls a bit short Of its rivals in these areas:
The large one: cost. Instapage is more expensive than many of its competitors
Advanced features only available with costlier plans
Could have more information, such as high performing webpages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Great customer support and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most basic Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the fit for you.
Generally, most will benefit in the Optimizer plan.
While you can get away with the basic Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
Overall, Instapage is a great option for People Who need to put Together fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your production and strategy, and conversion target monitoring will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, you can not go wrong with Instapage. Awesome Landing Pages