When I asked you to name an email Marketing tool, what would you say? Backclick
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing has been Dominated by the identical large players for the last decade. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be ripping MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Backclick
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, site, Industry, address, company size, record size and also the type of content you intend to send.
Then, You Have to confirm your Site (or domain ).
This remains part of this approval process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a verification link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you are a fantastic fit for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to make campaigns and play with the attributes, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures aren’t ideal for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We’ll get to automations soon, do not worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few additional options, most of these will follow Exactly the same step-by-step process of a standard effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of their pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is a little on the low side, but the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Types of content to your email, including videos, product columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you are able to select your groups or segments.
The tab also allows you To build segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Backclick
Managing Your Clients
Having granular control over your subscribers is arguably one of The most essential aspects of any email advertising program now.
Because highly personalized campaigns Are Essential if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically added or eliminated so.
Here is what setting up a rule looks like:
Notice how you can also blend Rules, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — which we’ll get into in a minute — and they have no value besides what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers together according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field information in separate columns… or may easily add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the shape Stuff here because I have an entire section on this below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve collected your custom field data from fresh Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you may use.
Overall, it’s fair to state MailerLite has their subscriber Management and personalization features on stage. Backclick
If you’re not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a great base to work from if, for example most people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to show it on specific pages.
Despite starting off super fundamental, the form designer lets you To customize everything from the form style, fields, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, including adding extra fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check how your form displays on cellular by shifting the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is at least as easy to use for this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup forms.
And, as before, you can perform with the styling options to get it Matched up with your branding.
Last, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you special coverage for this effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so You can see precisely how your readers interacted to one another.
Reports for automations are Accessible under the’Automations’ tab, even although I found these to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than enough to fulfill their demands.
What is email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for each and every email marketing program.
After setting your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Delay, a bubble break, or an action, such as transferring a subscriber or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It’s simply much less efficient…. yet.
Another question of efficacy here is when creating new mails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending options.
Finally, your email address will be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, so you can get an idea of what it contains at a glance.
While this process may seem like A grind on paper, it is actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in functionality.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s 1 Kind of automation You won’t find in MailerLite, also I think it’s important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with the pages on your site.
This kind of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Backclick
The cost of MailerLite is undoubtedly among the tools biggest Selling things, and let us face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it’s still an wonderful option for those starting out.
And what about the top programs?
It ends up, at around half of the Cost of this competition generally, MailerLite is undoubtedly among the cheapest options available on the market. Additionally, if you’re ready to pay yearly, you can also get an even greater discount.
In fact, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of the email advertising tools to disrupt The (very crowded) sector in the last couple of decades, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Backclick