Intro Best Colors For Email Marketing
When I asked you to name an email Marketing tool, what would you say? Best Colors For Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing continues to be Dominated by the same large players for the previous decade. Which means that they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Best Colors For Email Marketing
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Industry, address, company size, list size and even the type of material you plan to send.
Then, You Have to confirm your Site (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is related to this domain so they can email you a confirmation link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you are a good fit for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and play with the attributes, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t ideal for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We’ll get to automations soon, don’t worry.)
But if it is a new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the choice of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few added options, most of these will follow The same step-by-step procedure of a normal effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Kinds of articles to your email, including videos, merchandise columns, and societal connections.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ options where you can choose your classes or segments.
The advanced tab also allows you To develop segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Best Colors For Email Marketing
Managing Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential facets of any email marketing software today.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, most importantly, your conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can also combine Rules, as well as another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we’ll get to in a minute — and they have no value aside from what you actually call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers together according to a common denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own fields, such as name, company, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field data in distinct columns… or may simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much to the form Stuff here since I have a whole section on this below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field information from new Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important that you understand this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on point. Best Colors For Email Marketing
If you are not impressed with what you’ve seen so far, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a fantastic foundation to work from if, like the majority of us, you do not have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than a few dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to display it on specific pages.
Despite beginning super basic, the form designer allows you To personalize everything in the form style, fields, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your copy in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on cellular by shifting the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of the installation Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good foundation to work from and the editor is at least as easy to use with this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, like before, you can perform the styling options to get it Matched with your branding.
Finally, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you special reporting for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your readers interacted with your emails in relation to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than enough to fulfill their needs.
What is email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can not be said for every email marketing software.
After setting your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, including a Postpone, a bubble break, or an action, such as moving a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is just not as efficient…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow instead of the usual sending alternatives.
Finally, your email will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, which means it’s possible to get an idea of what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll likely find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s 1 type of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the webpages on your website.
This kind of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Best Colors For Email Marketing
The Price of MailerLite is among the tools biggest Selling things, and let’s face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it’s still an amazing alternative for anyone starting out.
And what about the premium plans?
It ends up, at around half of the Cost of the competition generally, MailerLite is by far one of the cheapest options available on the market. Plus, if you’re willing to pay yearly, you can also get a much greater discount.
In fact, I haven’t been able to find anything that does exactly the same job, cheaper.
MailerLite is one of the very few email advertising tools The (very crowded) industry in recent years, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the comments. Best Colors For Email Marketing