Intro Best Email Marketing Campaign Examples
When I asked you to name an email Marketing tool, what could you say? Best Email Marketing Campaign Examples
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing has been Dominated by the same large players for the previous ten years. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be tearing MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Best Email Marketing Campaign Examples
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, site, Industry, address, company size, record size and also the type of content you intend to send.
Then, You Have to verify your Site (or domain name).
This is still part of the approval process, and MailerLite will Simply ask which email is associated to this domain in order that they can email you a confirmation link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you are a fantastic fit for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and play with the attributes, but you will not have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We will get to automations soon, do not worry.)
But if it is a new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the choice of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional options, the Majority of these will follow Exactly the exact same step-by-step procedure of a normal effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to include distinct Types of articles to your email, such as videos, product columns, and societal links.
After making your adjustments, just click’Done Editing’ and you will Be taken to the recipients’ choices where you can select your classes or segments.
The advanced tab also allows one To build segment-like rules , in the event your targeting is not quite right.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Best Email Marketing Campaign Examples
Managing Your Subscribers
Having granular control over your readers is arguably among The most essential aspects of any email marketing software now.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they meet the Specified rules, and will be automatically inserted or removed accordingly.
Here is what setting up a rule looks like:
Notice how you can even combine Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation rule — that we’ll get to in a minute — and they don’t have any value besides what you call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers together based on a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as title, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field data in distinct columns… or may simply add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the shape Stuff here since I have a whole section on this below, but this is the approach I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field information from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Management and personalization features on stage. Best Email Marketing Campaign Examples
If you are not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a great foundation to work from if, like the majority of us, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all finally do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than a few dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on specific pages.
Despite starting off super basic, the form designer lets you To personalize everything in the kind style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a chance To envision your own copy in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding extra fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can check how your form screens on mobile by switching the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic foundation to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can perform the styling options to get it Matched with your own branding.
Finally, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for that campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into different areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so You can see your subscribers interacted to another.
Reports for automations are Accessible under the’Automations’ tab, though I found to be less insightful than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to fulfill their needs.
What is email advertising without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can’t be said for every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, including a Postpone, a conditional split, or an act, like transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for transferring Readers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into various classes that activate new automation workflows. It is just not as effective…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, which means it’s possible to find an concept about what it contains at a glimpse.
While this process may seem like A grind on paper, it is actually much faster than what I’m used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, you’ll probably find that this downgrade in functionality.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is 1 Kind of automation You will not find in MailerLite, and I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with all the pages on your website.
This Sort of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Best Email Marketing Campaign Examples
The cost of MailerLite is one of the tools largest Selling things, and let us face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it’s still an amazing option for anyone starting out.
And what about the premium plans?
It turns out, at approximately half of the Price of the competition on average, MailerLite is undoubtedly among the least expensive options on the industry. Additionally, if you’re ready to pay yearly, you are also able to get a much greater discount.
In Reality, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those few email marketing tools to disrupt The (very crowded) sector in recent decades, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Best Email Marketing Campaign Examples