Introduction Best Email Marketing Examples
If I asked you to name an email Marketing instrument, what would you say? Best Email Marketing Examples
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising has been Dominated by the identical large players for the previous decade. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Best Email Marketing Examples
Like most email marketing providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, website, Business, address, business size, list size and also the type of material you plan to send.
Then, You Have to verify your Website (or domain ).
This is still part of this acceptance process, and MailerLite will Simply ask which email is associated to that domain so they could email you a verification link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you are a good fit for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures are not perfect for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We’ll get to automations soon, do not worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the choice of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few added choices, most of these will follow Exactly the same step-by-step procedure of a standard campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among their pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Kinds of content to your email, such as videos, merchandise columns, and societal links.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you can select your groups or segments.
The advanced tab also allows you To build segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Best Email Marketing Examples
Handling Your Clients
Having granular control over your readers is arguably one of The most important facets of any email advertising program now.
Because highly personalized efforts are necessary if You’re searching to increase clicks, opens, and, most importantly, your own conversions.
And while many providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically inserted or removed so.
Here’s what setting up a rule looks like:
Notice the way you can even combine Principles, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — that we’ll get into in a minute — and they have no value besides what you actually call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors collectively based on a common denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, company, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field information in distinct columns… or can easily add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much into the shape Things here because I have a whole section on this below, but this is the approach I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field data from new Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important to understand this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Management and personalization features on point. Best Email Marketing Examples
If you’re not impressed with what you have seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic base to work from if, like the majority people, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They finally do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is better than a few dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let us start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the form style, subjects, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your copy in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, including adding extra fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess the way your form screens on mobile by switching the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic base to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can play the styling options to get it Matched with your own branding.
Last, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
This is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you special coverage for that effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your readers interacted with your emails in relation to one another.
Reports for automations are also Available under the’Automations’ tab, although I found these to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than sufficient to meet their needs.
What is email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email marketing software.
After setting your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a conditional split, or an act, such as transferring a subscriber or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for moving Subscribers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It’s just much less effective…. yet.
Another question of efficacy here is when creating new mails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending options.
Finally, your email address will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, which means you can find an concept about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s really much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll likely find this a downgrade in performance.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s one type of automation You won’t find in MailerLite, also that I think it’s important to highlight.
The ability to activate an automation (or step) based on how Readers interact with all the webpages on your site.
This kind of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Best Email Marketing Examples
The Price of MailerLite is undoubtedly one of those tools largest Selling things, and let’s face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it is still an amazing option for those starting out.
And what about the premium plans?
It turns out, at approximately half the Cost of the rivalry on average, MailerLite is undoubtedly among the cheapest options on the industry. Additionally, if you’re willing to pay annually, you are also able to get a much greater discount.
In fact, I have not been able to locate anything that does the same job, cheaper.
MailerLite is among those email advertising tools to disrupt The (very crowded) sector in the last couple of decades, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Best Email Marketing Examples