Intro Best Email Marketing
When I asked you to name an email Marketing instrument, what could you say? Best Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising has been Dominated by the same large players for the previous decade. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Best Email Marketing
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, site, Industry, address, business size, record size and also the type of material you intend to send.
Then, You Have to confirm your Site (or domain ).
This remains part of the approval process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you are a good match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and perform with the attributes, but you won’t be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps are not perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We’ll get to automations shortly, do not worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the choice of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few additional options, most of these will follow The exact same step-by-step procedure of a standard effort.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include distinct Types of articles to your email, including videos, merchandise columns, and social links.
After making your adjustments, just click’Done Editing’ and you will Be taken to the recipients’ options where you can select your groups or sections.
The tab also allows you To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Best Email Marketing
Handling Your Clients
Possessing granular control over your readers is arguably one of The most important aspects of any email marketing software today.
Because highly personalized campaigns Are Essential if You’re searching to increase opens, clicks, and, most importantly, your conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they fulfill the Specified rules, and will be automatically inserted or removed so.
Here is what setting up a rule looks like:
Notice how you can even blend Rules, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we will get to in a minute — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite offers a hand in case you’re uncertain:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors together based on a common denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as title, business, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field data in separate columns… or can easily add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much to the shape Stuff here since I have an entire section on that below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field data from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important that you know that this is a feature you can use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on stage. Best Email Marketing
If you’re not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a fantastic foundation to work from if, like most of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and this is better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to show it on particular pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the kind style, subjects, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding extra fields and setting a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can assess how your form screens on cellular by switching the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good foundation to work from and the editor is just as simple to use for this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, as before, you can play the styling options to get it Matched with your branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
That is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you special coverage for that campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations are Available under the’Automations’ tab, even though I found to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to meet their needs.
What’s email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can not be said for every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a bubble break, or an action, like moving a subscriber or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for transferring Readers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It is just not as efficient…. yet.
Another matter of efficacy here is when creating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending options.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation block, which means it’s possible to get an idea of what it contains at a glimpse.
While this process may seem like A grind on paper, it’s actually much faster than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will likely find that this downgrade in performance.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one Kind of automation You won’t find in MailerLite, also that I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with all the pages on your website.
This kind of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Best Email Marketing
The cost of MailerLite is one of the tools biggest Selling points, and let us face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it is still an wonderful alternative for those starting out.
And what about the premium programs?
It ends up, at approximately half of the Cost of this competition generally, MailerLite is undoubtedly one of the cheapest options on the market. Plus, if you’re ready to pay annually, you can also get a much better discount.
In fact, I haven’t been able to find anything that does exactly the same job, cheaper.
MailerLite is among those few advertising tools The (very crowded) sector in the last couple of decades, and that’s no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the comments. Best Email Marketing