Intro Best Email Marketing Software Reviews
When I asked you to name an email Marketing tool, what would you say? Best Email Marketing Software Reviews
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing continues to be Dominated by the identical large players for the last decade. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Best Email Marketing Software Reviews
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, site, Business, address, company size, list size and even the kind of material you plan to send.
Then, you need to confirm your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is related to that domain in order that they could email you a verification link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you’re a good match for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the features, but you will not be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures are not ideal for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We’ll get to automations soon, don’t worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the choice of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few additional options, most of these will follow Exactly the exact same step-by-step process of a standard effort.
So let us walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Types of content to your email, such as videos, merchandise columns, and social links.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you can select your classes or segments.
The advanced tab also allows one To build segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Best Email Marketing Software Reviews
Handling Your Subscribers
Having granular control over your readers is arguably among The most important facets of any email marketing software today.
Because highly personalized campaigns are necessary if You’re looking to increase clicks, opens, and, most importantly, your conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they fulfill the Specified principles, and are automatically inserted or removed so.
Here’s what setting up a rule looks like:
Notice the way you can even blend Principles, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — which we will get to in a minute — and they have no value besides what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers collectively according to a frequent denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as name, business, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field information in separate columns… or may easily add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much to the shape Things here since I have a whole section on this below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field information from new Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important to understand that this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their subscriber Direction and personalization features on point. Best Email Marketing Software Reviews
If you’re not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a great base to work from if, for example the majority people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the identical task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than some dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to show it on particular pages.
Despite starting off super fundamental, the form designer allows you To customize everything in the kind style, fields, background, title, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your copy in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, including adding extra fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on mobile by shifting the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a good base to work from and the editor is at least as easy to use for this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, like before, you can play the styling options to get it Matched with your own branding.
Finally, you can Select the near Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific coverage for this effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see precisely how your readers interacted with your emails in relation to one another.
Reports for automations will also be Accessible under the’Automations’ tab, although I found these to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to fulfill their needs.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can’t be said for each and every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a bubble break, or an act, like moving a subscriber or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For example, there’s currently no automation for moving Subscribers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It’s just much less effective…. yet.
Another question of efficiency here is when generating new mails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending alternatives.
Finally, your email will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation block, so you can get an concept of what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much faster than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will probably find that this downgrade in performance.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s 1 type of automation You will not find in MailerLite, and I think it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with the webpages on your site.
This Sort of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Best Email Marketing Software Reviews
The cost of MailerLite is one of those tools biggest Selling things, and let us face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it is still an amazing alternative for anyone starting out.
And what about the top programs?
It turns out, at approximately half the Price of this competition generally, MailerLite is undoubtedly among the cheapest options available on the industry. Plus, if you’re ready to pay yearly, you are also able to get an even greater discount.
In Reality, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those few email advertising tools to disrupt The (very crowded) sector in the last couple of decades, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Best Email Marketing Software Reviews