Introduction Best Subject Lines For Email Marketing
If I asked you to name an email Marketing tool, what could you say? Best Subject Lines For Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising continues to be Dominated by the identical large players for the last decade. Which means that they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Best Subject Lines For Email Marketing
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, site, Industry, address, company size, record size and even the type of content you intend to send.
Then, You Have to confirm your Site (or domain name).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is associated to that domain in order that they can email you a confirmation link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you are a good fit for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the features, but you will not have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures aren’t perfect for getting started, it Does help prevent malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We’ll get to automations soon, do not worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the choice of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few additional choices, the Majority of these will follow Exactly the same step-by-step procedure of a normal campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include distinct Types of articles to your email, such as videos, product columns, and societal connections.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ options where you can select your groups or sections.
The advanced tab also allows you To develop segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Best Subject Lines For Email Marketing
Handling Your Clients
Having granular control over your readers is arguably one of The most important facets of any email marketing software now.
Because highly personalized campaigns are necessary if You are looking to increase clicks, opens, and, above all, your conversions.
And while most providers Permit You to”label” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they meet the Specified rules, and are automatically added or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can also combine Principles, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — which we’ll get to in a minute — and they don’t have any value aside from what you call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers together based on a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, business, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field information in distinct columns… or may easily add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the form Stuff here because I have a whole section on that below, but this is the strategy I would recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field data from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to understand this is a feature you may use.
Overall, it’s fair to state MailerLite has their subscriber Management and personalization features on point. Best Subject Lines For Email Marketing
If you are not impressed by what you’ve seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a great foundation to work from if, for example most people, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They ultimately do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than a few dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the kind style, subjects, background, title, input fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own copy in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, including adding additional fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind also prevents users .
Last but surely not least, you Can assess how your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this setup process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good foundation to work from and the editor is just as easy to use for this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, as before, you can play with the styling options to get it Matched up with your branding.
Last, you can choose the near Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you special coverage for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see precisely how your readers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, even although I found these to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to fulfill their demands.
What’s email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can not be said for every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, adding a Delay, a conditional split, or an act, like transferring a contributor or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for transferring Readers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It’s simply much less efficient…. yet.
Another question of efficiency here is when creating new emails From the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending options.
Finally, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation block, so it’s possible to find an idea about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s really much quicker than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you’ll probably find that this downgrade in performance.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s one type of automation You will not find in MailerLite, and I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with the webpages on your site.
This Sort of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Best Subject Lines For Email Marketing
The cost of MailerLite is among the tools biggest Selling points, and let us face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it is still an wonderful alternative for anyone starting out.
And what about the top programs?
It turns out, at approximately half the Cost of this competition generally, MailerLite is by far among the cheapest options available on the industry. Additionally, if you are ready to pay annually, you are also able to get a much greater discount.
In fact, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of the few marketing tools to disrupt The (very crowded) sector in recent decades, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Best Subject Lines For Email Marketing