Intro Boom Explosive Email Marketing
When I asked you to name an email Marketing tool, what would you say? Boom Explosive Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising continues to be Dominated by the identical big players for the previous decade. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Boom Explosive Email Marketing
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, site, Business, address, business size, list size and even the kind of content you intend to send.
Then, You Have to confirm your Site (or domain ).
This is still part of this acceptance process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you’re a good match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and play with the attributes, but you won’t be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not perfect for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the choice of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few added options, the Majority of these will follow The same step-by-step process of a standard campaign.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among the pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of articles to your email, including videos, product columns, and social links.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to choose your groups or segments.
The tab also allows one To build segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Boom Explosive Email Marketing
Managing Your Subscribers
Having granular control over your subscribers is arguably one of The most important facets of any email advertising program now.
Because highly personalized campaigns Are Essential if You’re looking to increase clicks, opens, and, most importantly, your conversions.
And while most providers allow you to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified principles, and are automatically inserted or removed accordingly.
Here is what setting up a rule looks like:
Notice how you can even blend Rules, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or through an Automation principle — that we’ll get into in a minute — and they have no value besides what you call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple contributors collectively according to a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as title, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field data in separate columns… or can simply add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much to the shape Stuff here since I have an entire section on this below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field information from fresh Subscribers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important to understand this is a feature you can use.
Overall, it is reasonable to say MailerLite has their contributor Management and personalization features on stage. Boom Explosive Email Marketing
If you are not impressed by what you’ve seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great foundation to work from if, for example most people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than a few dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything from the kind style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding additional fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of the installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic foundation to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, as before, you can play with the styling options to get it Matched with your own branding.
Last, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you special reporting for that effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so You can see how your readers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to meet their demands.
What’s email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email advertising software.
After setting your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an act, such as moving a contributor or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It’s just much less effective…. yet.
Another question of efficacy here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, which means it’s possible to get an concept of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will likely find that this downgrade in performance.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, also I think it’s important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with all the webpages on your website.
This Sort of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Boom Explosive Email Marketing
The cost of MailerLite is one of the tools biggest Selling things, and let us face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it is still an amazing option for anyone starting out.
And what about the top plans?
It turns out, at around half of the Cost of the competition on average, MailerLite is by far among the least expensive options on the industry. Additionally, if you are willing to pay annually, you can also get a much better discount.
In Reality, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of those email marketing tools The (very crowded) sector in recent years, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Boom Explosive Email Marketing