Intro Bulk Email Marketing Campaign
If I asked you to name an email Marketing instrument, what could you say? Bulk Email Marketing Campaign
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising continues to be Dominated by the same large players for the previous ten years. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Bulk Email Marketing Campaign
Like most email marketing providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, site, Business, address, company size, list size and even the type of material you plan to send.
Then, you need to verify your Website (or domain ).
This remains part of the approval process, and MailerLite will Simply inquire which email is associated to this domain so they can email you a verification link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and ascertain whether you’re a good fit for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to create campaigns and play with the attributes, but you will not be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures aren’t perfect for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We’ll get to automations shortly, don’t worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the option of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the exact same step-by-step procedure of a normal effort.
So let us walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from one of the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Types of content to your email, including videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to choose your classes or segments.
The tab also allows you To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Bulk Email Marketing Campaign
Managing Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential aspects of any email marketing software now.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, above all, your own conversions.
And while most providers allow you to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they fulfill the Specified rules, and will be automatically added or removed accordingly.
Here is what setting up a rule looks like:
Notice how you can also blend Principles, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or through an Automation principle — which we will get into in a moment — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers together based on a common denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field data in distinct columns… or can simply add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much into the form Things here because I have a whole section on this below, but this is the approach I’d recommend if you wanted to use this feature.
Again, once you’ve collected your custom field data from fresh Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what is possible with custom fields, but it is important that you understand this is a feature you may use.
Overall, it’s fair to say MailerLite has their subscriber Management and personalization features on point. Bulk Email Marketing Campaign
If you’re not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a great foundation to work from if, for example most of us, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They all finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super fundamental, the form designer lets you To personalize everything from the kind style, fields, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than just its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding extra fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded kind also prevents users .
Last but surely not least, you Can assess how your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but as I said before, you may even create popup forms in MailerLite.
While the majority of this installation process is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good foundation to work from and the editor is at least as easy to use for this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, like before, you can perform with the styling options to get it Matched with your branding.
Finally, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you specific coverage for that campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see your subscribers interacted with your emails in relation to another.
Reports for automations are Accessible under the’Automations’ tab, though I found to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than enough to fulfill their needs.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for every email advertising software.
After establishing your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an action, like moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into different groups that activate new automation workflows. It is just much less effective…. yet.
Another question of efficiency here is when generating new emails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, so it’s possible to find an concept of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will probably find this a downgrade in functionality.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s 1 type of automation You won’t find in MailerLite, and I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with the webpages on your site.
This Sort of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Bulk Email Marketing Campaign
The Price of MailerLite is undoubtedly one of those tools biggest Selling points, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an wonderful alternative for anyone starting out.
And what about the premium plans?
It turns out, at approximately half the Cost of this competition on average, MailerLite is by far one of the cheapest options available on the industry. Additionally, if you are ready to pay yearly, you are also able to get a much better discount.
In Reality, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of those very few email marketing tools The (very crowded) industry in recent decades, and that’s no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Bulk Email Marketing Campaign