Intro Cheetah Email Marketing Solutions
If I asked you to name an email Marketing tool, what would you say? Cheetah Email Marketing Solutions
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing has been Dominated by the identical large players for the previous ten years. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be tearing MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Cheetah Email Marketing Solutions
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, business size, list size and even the kind of material you intend to send.
Then, You Have to confirm your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a confirmation link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you are a good fit for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and play with the attributes, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We’ll get to automations soon, don’t worry.)
But if it’s a new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the choice of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few added options, most of these will follow The exact same step-by-step process of a normal campaign.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of the pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Kinds of content to your email, including videos, product columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can select your groups or segments.
The advanced tab also allows one To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Cheetah Email Marketing Solutions
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most important aspects of any email marketing program now.
Because highly personalized campaigns Are Essential if You’re searching to increase opens, clicks, and, most importantly, your conversions.
And while many providers Permit You to”tag” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they fulfill the Specified rules, and are automatically inserted or eliminated so.
Here is what establishing a rule looks like:
Notice how you can also combine Rules, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we’ll get into in a minute — and they don’t have any value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers collectively according to a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field data in separate columns… or can simply add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much to the form Stuff here since I have a whole section on that below, but this is the approach I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field information from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on point. Cheetah Email Marketing Solutions
If you’re not impressed by what you have seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a great base to work from if, for example most people, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to display it on particular pages.
Despite starting off super basic, the form designer lets you To personalize everything from the form style, fields, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To envision your own copy in real-time.
It would have been nice to have Some templates, but as you know, there is more to some form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users .
Last but certainly not least, you Can check the way your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic base to work from and the editor is at least as simple to use with this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can play the styling options to get it Matched with your own branding.
Last, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
This is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you special coverage for this campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, you can click into different areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see precisely how your readers interacted with your emails compared to another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available data more than sufficient to fulfill their demands.
What is email marketing with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can not be said for each and every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, including a Delay, a conditional split, or an action, such as moving a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for moving Subscribers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It’s just not as effective…. yet.
Another question of efficiency here is when generating new mails In the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your subject line which appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will direct you back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, so it’s possible to get an idea of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s really much quicker than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you’ll probably find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s one type of automation You will not find in MailerLite, and I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Subscribers interact with the webpages on your site.
This kind of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Cheetah Email Marketing Solutions
The Price of MailerLite is one of the tools biggest Selling things, and let’s face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it’s still an wonderful alternative for those starting out.
And what about the premium programs?
It ends up, at approximately half the Cost of this competition on average, MailerLite is by far one of the least expensive options on the industry. Additionally, if you’re ready to pay yearly, you are also able to get an even better discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those email marketing tools to disrupt The (very crowded) sector in the last couple of decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the comments. Cheetah Email Marketing Solutions