Intro Elastic Email
If I asked you to name an email Marketing tool, what could you say? Elastic Email
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising continues to be Dominated by the same big players for the previous ten years. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Elastic Email
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Business, address, business size, record size and even the kind of content you plan to send.
Then, You Have to verify your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is associated to this domain in order that they could email you a verification link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a good match for their services.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the attributes, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures are not perfect for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We’ll get to automations soon, don’t worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few added choices, the Majority of these will follow The same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among their pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Kinds of articles to your email, including videos, merchandise columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to choose your groups or segments.
The advanced tab also allows one To develop segment-like rules , in case your targeting isn’t quite perfect.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Elastic Email
Handling Your Subscribers
Possessing granular control over your readers is arguably among The most important aspects of any email advertising program today.
Because highly personalized efforts are necessary if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while most providers Permit You to”label” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically added or removed accordingly.
Here is what setting up a rule looks like:
Notice the way you can also combine Rules, in addition to another rule if the first does not exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we will get into in a moment — and they don’t have any value besides what you call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers together based on a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field data in distinct columns… or can easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much to the form Stuff here because I have a whole section on that below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field data from new Subscribers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to understand that this is a feature you may use.
Overall, it’s fair to state MailerLite has their subscriber Direction and personalization features on point. Elastic Email
If you are not impressed with what you have seen so far, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a great base to work from if, for example the majority of us, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the kind style, subjects, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your backup in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding extra fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can check how your form screens on mobile by switching the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic foundation to work from and the editor is just as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, like before, you can perform with the styling options to get it Matched up with your own branding.
Finally, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted with your mails in relation to one another.
Reports for automations will also be Available under the’Automations’ tab, though I found to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available data more than sufficient to fulfill their needs.
What’s email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can’t be said for every email marketing software.
After establishing your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, including a Postpone, a bubble break, or an act, like transferring a contributor or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s simply not as effective…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending options.
Finally, your email address will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to get an concept of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much quicker than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find that this downgrade in performance.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s 1 Kind of automation You will not find in MailerLite, and I think it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with the pages on your website.
This kind of behavioral targeting just isn’t accessible MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Elastic Email
The cost of MailerLite is one of the tools largest Selling points, and let’s face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it is still an amazing alternative for anyone starting out.
And what about the top plans?
It turns out, at approximately half the Cost of the rivalry generally, MailerLite is by far among the cheapest options available on the industry. Additionally, if you’re willing to pay yearly, you are also able to get a much greater discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among those email advertising tools to disrupt The (very crowded) sector in recent years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the comments. Elastic Email