Background Email Affiliate Marketing
When I asked you to name an email Marketing tool, what could you say? Email Affiliate Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising has been Dominated by the same large players for the last decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Email Affiliate Marketing
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, website, Business, address, business size, record size and also the type of content you plan to send.
Then, you need to confirm your Website (or domain ).
This is still part of the approval process, and MailerLite will Simply inquire which email is associated to this domain in order that they could email you a confirmation link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you are a fantastic match for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the features, but you won’t be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t perfect for getting started, it Does help prevent malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, don’t worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the choice of changing the subject line and email content.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few added options, most of these will follow Exactly the exact same step-by-step process of a standard campaign.
So let us walk you through it.
As Soon as You click to create your effort, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of content to your email, including videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ choices where you can select your groups or segments.
The advanced tab also allows you To develop segment-like rules , in the event your targeting is not quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Email Affiliate Marketing
Managing Your Clients
Having granular control over your subscribers is arguably among The most essential aspects of any email advertising software today.
Because highly personalized efforts Are Essential if You are searching to increase clicks, opens, and, most importantly, your own conversions.
And while many providers Permit You to”label” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or removed so.
Here is what setting up a rule looks like:
Notice the way you can also blend Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or through an Automation rule — which we will get into in a minute — and they don’t have any value aside from what you actually call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together based on a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as name, company, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field data in separate columns… or may easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much into the shape Things here since I have an entire section on that below, but this is the strategy I would recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field data from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important to know this is a feature you can use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on point. Email Affiliate Marketing
If you are not impressed by what you’ve seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic foundation to work from if, like most people, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on particular pages.
Despite starting off super fundamental, the form designer lets you To customize everything from the form style, fields, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To envision your own backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding extra fields and setting a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess how your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic foundation to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can play the styling options to get it Matched up with your branding.
Last, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific reporting for that effort.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see your readers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, although I found to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than enough to meet their needs.
What is email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can’t be said for each and every email advertising program.
After setting your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, including a Delay, a conditional split, or an act, such as moving a contributor or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for moving Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s just not as effective…. yet.
Another question of efficiency here is when generating new mails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending options.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, so it’s possible to find an idea about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s really much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you will probably find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is one type of automation You won’t find in MailerLite, and that I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with the webpages on your website.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Email Affiliate Marketing
The cost of MailerLite is undoubtedly one of those tools biggest Selling points, and let’s face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it’s still an wonderful option for anyone starting out.
And what about the premium programs?
It turns out, at around half the Cost of the competition generally, MailerLite is by far one of the least expensive options on the market. Additionally, if you are ready to pay yearly, you are also able to get an even better discount.
In Reality, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is among the few marketing tools to interrupt The (very crowded) industry in recent decades, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the comments. Email Affiliate Marketing