Background Email Marketing Agency Sydney
If I asked you to name an email Marketing instrument, what would you say? Email Marketing Agency Sydney
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising continues to be Dominated by the same large players for the previous decade. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Agency Sydney
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Industry, address, company size, record size and even the type of content you intend to send.
Then, you need to verify your Site (or domain ).
This remains part of the approval process, and MailerLite will Simply ask which email is associated to that domain so they could email you a confirmation link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you are a fantastic fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and perform with the features, but you won’t be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures are not ideal for getting started, it Does help prevent malicious users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We will get to automations soon, don’t worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the choice of changing the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added choices, most of these will follow Exactly the exact same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include distinct Kinds of articles to your email, including videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can select your classes or sections.
The tab also allows one To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Agency Sydney
Managing Your Subscribers
Possessing granular control over your readers is arguably among The most important facets of any email advertising software now.
Because highly personalized campaigns are necessary if You are searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they meet the Specified principles, and are automatically added or removed accordingly.
Here is what setting up a rule looks like:
Notice the way you can even blend Rules, in addition to another rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we will get into in a moment — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors collectively according to a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as title, business, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field information in separate columns… or may easily add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much to the shape Stuff here since I have an entire section on this below, but this is the approach I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field data from fresh Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important that you know that this is a feature you may use.
Overall, it’s fair to say MailerLite has their subscriber Direction and personalization features on point. Email Marketing Agency Sydney
If you are not impressed by what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a great base to work from if, for example the majority of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than a few dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to show it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, fields, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can check how your form displays on cellular by switching the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of this installation process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic foundation to work from and the editor is just as simple to use with this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched up with your own branding.
Last, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you specific reporting for that effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see how your subscribers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, although I found to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than enough to meet their needs.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can not be said for each and every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, adding a Postpone, a bubble break, or an act, such as moving a subscriber or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s now no automation for moving Subscribers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It’s just much less effective…. yet.
Another matter of efficiency here is when generating new emails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, which means you can get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s actually much faster than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll probably find that this downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s one type of automation You will not find in MailerLite, also that I think that it’s very important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with all the webpages on your website.
This Sort of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Email Marketing Agency Sydney
The cost of MailerLite is among the tools biggest Selling things, and let’s face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it is still an amazing option for those starting out.
And what about the top programs?
It ends up, at around half the Price of this competition on average, MailerLite is undoubtedly one of the least expensive options on the industry. Plus, if you’re willing to pay annually, you are also able to get a much better discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among the very few advertising tools The (very crowded) industry in the last couple of decades, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the comments. Email Marketing Agency Sydney