Introduction Email Marketing And Spam
If I asked you to name an email Marketing tool, what could you say? Email Marketing And Spam
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising continues to be Dominated by the identical large players for the previous decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be tearing MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Email Marketing And Spam
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Industry, address, company size, record size and also the type of material you intend to send.
Then, You Have to confirm your Website (or domain name).
This remains part of the approval process, and MailerLite will Simply inquire which email is associated to this domain in order that they could email you a confirmation link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you’re a good match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the features, but you won’t be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We’ll get to automations shortly, do not worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the choice of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Aside from a few additional choices, the Majority of these will follow Exactly the exact same step-by-step procedure of a normal effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among the pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and social connections.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to select your groups or segments.
The tab also allows one To develop segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing And Spam
Handling Your Clients
Possessing granular control over your readers is arguably one of The most important aspects of any email advertising program today.
Because highly personalized efforts are necessary if You are looking to increase clicks, opens, and, most importantly, your own conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they meet the Specified rules, and will be automatically added or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can also combine Principles, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — that we’ll get to in a moment — and they don’t have any value aside from what you actually call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple subscribers together according to a common denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as name, company, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field data in separate columns… or can simply add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much to the shape Things here because I have an entire section on that below, but this is the strategy I’d recommend if you wished to use this feature.
Again, once you’ve gathered your custom field data from new Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important that you know that this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their subscriber Management and personalization features on point. Email Marketing And Spam
If you are not impressed with what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a great base to work from if, for example most people, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to show it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything in the kind style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your copy in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding additional fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can check the way your form screens on cellular by shifting the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic base to work from and the editor is just as easy to use for this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your own branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special coverage for this campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see your subscribers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, although I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to meet their demands.
What is email advertising without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for each and every email marketing program.
After setting your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, adding a Delay, a conditional split, or an act, like moving a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s simply much less efficient…. yet.
Another question of efficacy here is when creating new emails In the automation workflow builder.
After adding an email block to The workflow, you will be asked to add your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending options.
Finally, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to get an concept of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is really much faster than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will probably find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is 1 type of automation You won’t find in MailerLite, also that I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the webpages on your website.
This kind of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Email Marketing And Spam
The Price of MailerLite is one of the tools largest Selling points, and let us face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it is still an amazing alternative for those starting out.
And what about the top programs?
It turns out, at around half the Price of the rivalry generally, MailerLite is by far one of the cheapest options on the market. Plus, if you’re willing to pay annually, you are also able to get an even better discount.
In Reality, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among the few email marketing tools The (very crowded) industry in the last couple of years, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Email Marketing And Spam