Background Email Marketing Blog
When I asked you to name an email Marketing instrument, what would you say? Email Marketing Blog
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising continues to be Dominated by the identical large players for the last decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Blog
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, site, Industry, address, company size, list size and also the kind of material you plan to send.
Then, you need to confirm your Website (or domain name).
This is still part of the approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they could email you a confirmation link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a fantastic fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and play with the features, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures are not perfect for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email marketing.
(We will get to automations shortly, don’t worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few added options, the Majority of these will follow The same step-by-step procedure of a standard effort.
So let us walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among the pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, but the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Kinds of content to your email, such as videos, merchandise columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ options where you are able to select your classes or segments.
The advanced tab also allows one To build segment-like rules , in case your targeting is not quite right.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Blog
Handling Your Subscribers
Having granular control over your readers is arguably among The most essential facets of any email advertising software today.
Because highly personalized campaigns Are Essential if You’re searching to increase clicks, opens, and, most importantly, your own conversions.
And while most providers Permit You to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they fulfill the Specified rules, and will be automatically added or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can also combine Rules, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or through an Automation principle — which we’ll get to in a moment — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers collectively according to a common denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as name, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field information in separate columns… or can simply add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much to the form Stuff here because I have an entire section on that below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field information from new Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important that you understand this is a feature you may use.
Overall, it is fair to state MailerLite has their contributor Management and personalization features on stage. Email Marketing Blog
If you are not impressed with what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a fantastic base to work from if, like most people, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to show it on particular pages.
Despite beginning super basic, the form designer lets you To customize everything from the form style, subjects, background, name, input fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there is more to a form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, That will replace the embedded form and prevents users .
Last but surely not least, you Can assess the way your form screens on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic base to work from and the editor is just as easy to use for this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can play with the styling options to get it Matched with your branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for this campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see precisely how your readers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, even though I found to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than enough to fulfill their needs.
What’s email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for every email advertising program.
After establishing your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, including a Delay, a bubble break, or an action, like moving a contributor or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Readers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various classes that activate new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your topic line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Ultimately, your email will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, which means you can find an concept of what it contains at a glance.
While this process may seem like A grind on newspaper, it is really much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you will likely find this a downgrade in functionality.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s 1 Kind of automation You will not find in MailerLite, and I think that it’s important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with all the pages on your site.
This Sort of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Email Marketing Blog
The Price of MailerLite is one of the tools largest Selling things, and let’s face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it is still an amazing alternative for anyone starting out.
And what about the top programs?
It turns out, at around half the Cost of this rivalry generally, MailerLite is by far one of the cheapest options available on the industry. Additionally, if you are willing to pay annually, you can also get a much better discount.
In fact, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is among those very few email marketing tools to disrupt The (very crowded) sector in the last couple of decades, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Email Marketing Blog