Intro Email Marketing Blogs 2015
If I asked you to name an email Marketing tool, what would you say? Email Marketing Blogs 2015
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the same large players for the last decade. Which means that they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Blogs 2015
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, site, Industry, address, business size, record size and also the type of content you intend to send.
Then, You Have to verify your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is related to that domain so they could email you a verification link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a good fit for their service.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and perform with the attributes, but you will not have the ability to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures are not perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We’ll get to automations shortly, don’t worry.)
But whether it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of changing the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few added options, the Majority of these will follow Exactly the same step-by-step process of a normal campaign.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of the pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Kinds of articles to your email, such as videos, product columns, and societal links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you are able to choose your groups or sections.
The advanced tab also allows you To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Blogs 2015
Managing Your Subscribers
Possessing granular control over your readers is arguably among The most essential aspects of any email marketing program now.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, most importantly, your own conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a segment only when they meet the Specified rules, and are automatically inserted or eliminated so.
Here is what establishing a rule looks like:
Notice how you can even blend Principles, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or through an Automation principle — that we will get into in a moment — and they have no value aside from what you call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers collectively according to a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field data in separate columns… or may easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much to the form Stuff here since I have a whole section on that below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve gathered your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to understand that this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their subscriber Management and personalization features on stage. Email Marketing Blogs 2015
If you’re not impressed with what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a fantastic foundation to work from if, for example the majority people, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than a few dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super fundamental, the form designer lets you To personalize everything from the kind style, fields, background, title, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your copy in real-time.
It would have been nice to have Some templates, but as you know, there’s more to some form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding extra fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That can replace the embedded form also prevents users .
Last but certainly not least, you Can check the way your form displays on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of the installation process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic foundation to work from and the editor is at least as easy to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, like before, you can perform with the styling options to get it Matched with your own branding.
Finally, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you special reporting for this effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see your readers interacted with your mails in relation to another.
Reports for automations are also Available under the’Automations’ tab, although I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to fulfill their demands.
What is email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can’t be said for every email marketing software.
After establishing your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, adding a Delay, a bubble break, or an action, such as moving a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various classes that trigger new automation workflows. It is just not as efficient…. yet.
Another matter of efficiency here is when creating new emails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending options.
Finally, your email will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to find an concept about what it contains at a glimpse.
While this process may seem like A grind on paper, it is actually much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you’ll probably find that this downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s one type of automation You won’t find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with all the webpages on your website.
This Sort of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Email Marketing Blogs 2015
The Price of MailerLite is among the tools biggest Selling points, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it’s still an amazing option for anyone starting out.
And what about the premium programs?
It ends up, at approximately half of the Price of the rivalry on average, MailerLite is undoubtedly one of the cheapest options available on the industry. Additionally, if you’re willing to pay annually, you can also get a much greater discount.
In fact, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among those email marketing tools to interrupt The (very crowded) industry in the last couple of years, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the comments. Email Marketing Blogs 2015