Background Email Marketing Campaign Plan
When I asked you to name an email Marketing tool, what could you say? Email Marketing Campaign Plan
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising continues to be Dominated by the same large players for the previous ten years. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing Campaign Plan
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, site, Industry, address, company size, list size and even the kind of material you plan to send.
Then, you need to confirm your Site (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is related to that domain so they could email you a confirmation link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you are a good match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and perform with the features, but you won’t be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We will get to automations shortly, do not worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the choice of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few added options, most of these will follow The exact same step-by-step process of a normal campaign.
So let’s walk you through it.
Once you click to create your campaign, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Kinds of articles to your email, such as videos, product columns, and social connections.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to choose your classes or sections.
The tab also allows one To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Campaign Plan
Handling Your Subscribers
Possessing granular control over your subscribers is arguably among The most important facets of any email advertising software now.
Because highly personalized campaigns are necessary if You are searching to increase clicks, opens, and, most importantly, your own conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they meet the Specified rules, and are automatically inserted or eliminated accordingly.
Here is what setting up a rule looks like:
Notice the way you can also blend Rules, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — which we’ll get into in a moment — and they don’t have any value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors together based on a common denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in distinct columns… or can easily add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much to the shape Stuff here since I have an entire section on that below, but this is the strategy I’d recommend if you wished to use this attribute.
Again, once you’ve collected your custom field information from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important that you know this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Management and personalization features on point. Email Marketing Campaign Plan
If you’re not impressed with what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a great base to work from if, like most of us, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They finally do the identical task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than some dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite starting off super fundamental, the form designer lets you To personalize everything in the kind style, subjects, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded form and prevents users .
Last but surely not least, you Can assess the way your form displays on mobile by shifting the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of this setup process is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good foundation to work from and the editor is just as easy to use with this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, as before, you can play the styling options to get it Matched with your branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into individual areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see how your readers interacted with your emails compared to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than sufficient to meet their demands.
What’s email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can not be said for each and every email marketing software.
After setting your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, including a Postpone, a conditional split, or an action, such as moving a contributor or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply not as effective…. yet.
Another matter of efficacy here is when generating new emails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, so it’s possible to get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is really much faster than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll likely find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is 1 type of automation You will not find in MailerLite, and I think it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with all the pages on your website.
This Sort of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Email Marketing Campaign Plan
The cost of MailerLite is undoubtedly one of those tools biggest Selling things, and let us face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it is still an wonderful alternative for those starting out.
And what about the top plans?
It turns out, at around half the Cost of this competition on average, MailerLite is undoubtedly one of the least expensive options on the industry. Plus, if you’re ready to pay annually, you are also able to get a much greater discount.
In Reality, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among the few email advertising tools The (very crowded) sector in the last couple of years, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the comments. Email Marketing Campaign Plan