Introduction Email Marketing Campaign Software
If I asked you to name an email Marketing instrument, what would you say? Email Marketing Campaign Software
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing continues to be Dominated by the identical big players for the last decade. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Campaign Software
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, company size, list size and even the kind of material you intend to send.
Then, You Have to verify your Site (or domain name).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is related to that domain so they can email you a confirmation link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you’re a fantastic fit for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We will get to automations soon, do not worry.)
But if it’s a new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the choice of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few added choices, most of these will follow Exactly the same step-by-step procedure of a standard effort.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of their pre-designed email templates — which will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Types of articles to your email, including videos, merchandise columns, and social connections.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to choose your classes or sections.
The tab also allows you To develop segment-like rules , in case your targeting is not quite right.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Email Marketing Campaign Software
Managing Your Subscribers
Possessing granular control over your subscribers is arguably one of The most important facets of any email marketing software today.
Because highly personalized efforts Are Essential if You’re searching to increase opens, clicks, and, most importantly, your conversions.
And while many providers allow you to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they meet the Specified rules, and will be automatically added or eliminated so.
Here’s what establishing a rule looks like:
Notice the way you can even blend Principles, in addition to another rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation principle — which we will get to in a minute — and they don’t have any value aside from what you call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in case you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers collectively based on a common denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, business, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field data in distinct columns… or may easily add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much into the form Stuff here since I have a whole section on this below, but this is the approach I would recommend if you wished to use this feature.
Again, once you’ve gathered your custom field information from fresh Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important to know this is a feature you can use.
Overall, it is reasonable to state MailerLite has their subscriber Direction and personalization features on point. Email Marketing Campaign Software
If you are not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a great foundation to work from if, like most of us, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and this is better than a few dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your site to show it on specific pages.
Despite starting off super fundamental, the form designer allows you To personalize everything in the form style, subjects, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To envision your own backup in real-time.
It would have been nice to have Some templates here, but as you know, there is more to a form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can assess how your form screens on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic base to work from and the editor is at least as easy to use with this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, as before, you can perform the styling options to get it Matched up with your own branding.
Finally, you can Select the near Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
That is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see how your subscribers interacted with your mails in relation to another.
Reports for automations will also be Available under the’Automations’ tab, although I found to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than enough to meet their needs.
What’s email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can’t be said for every email marketing program.
After establishing your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a bubble break, or an act, such as transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s now no automation for transferring Subscribers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is just not as effective…. yet.
Another question of efficiency here is when generating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending options.
Finally, your email will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, which means you can get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is actually much faster than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will probably find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s 1 type of automation You won’t find in MailerLite, and that I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with the webpages on your website.
This Sort of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or intend to utilize, you may want to skip this one. Email Marketing Campaign Software
The Price of MailerLite is undoubtedly one of those tools biggest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it is still an wonderful option for anyone starting out.
And what about the top programs?
It ends up, at around half the Cost of this rivalry on average, MailerLite is undoubtedly one of the least expensive options on the market. Additionally, if you’re ready to pay yearly, you can also get a much better discount.
In fact, I have not been able to locate anything that does the same job, cheaper.
MailerLite is one of those email marketing tools to interrupt The (very crowded) sector in the last couple of years, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Email Marketing Campaign Software