Introduction Email Marketing Certification
When I asked you to name an email Marketing tool, what would you say? Email Marketing Certification
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing has been Dominated by the identical big players for the previous ten years. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be ripping MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing Certification
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, website, Industry, address, company size, record size and even the type of material you intend to send.
Then, you need to confirm your Website (or domain name).
This remains part of this approval process, and MailerLite will Simply inquire which email is associated to this domain so they can email you a confirmation link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you are a fantastic fit for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the features, but you won’t be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures are not perfect for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We’ll get to automations soon, do not worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the option of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few added options, most of these will follow Exactly the same step-by-step process of a normal campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of the pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include distinct Types of articles to your email, such as videos, merchandise columns, and social links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you are able to choose your groups or sections.
The advanced tab also allows you To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Email Marketing Certification
Handling Your Subscribers
Having granular control over your subscribers is arguably one of The most essential facets of any email marketing software today.
Because highly personalized efforts Are Essential if You are looking to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they meet the Specified principles, and will be automatically inserted or removed so.
Here’s what setting up a rule looks like:
Notice how you can also combine Rules, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or through an Automation rule — which we will get into in a minute — and they have no value aside from what you call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together based on a common denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field data in separate columns… or may easily add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the form Things here because I have a whole section on that below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field data from new Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important that you know this is a feature you can use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on point. Email Marketing Certification
If you’re not impressed with what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a great base to work from if, like most people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all finally do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to display it on particular pages.
Despite starting off super fundamental, the form designer lets you To customize everything in the form style, fields, background, title, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic foundation to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your own branding.
Finally, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific reporting for this campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so It’s possible to see your subscribers interacted with your mails in relation to another.
Reports for automations will also be Accessible under the’Automations’ tab, though I found to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than enough to fulfill their needs.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can not be said for each and every email advertising software.
After setting your trigger, you can Start adding steps to your workflow.
These steps can be anything from sending an email, adding a Delay, a bubble break, or an action, such as transferring a subscriber or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for moving Subscribers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It’s just not as effective…. yet.
Another question of efficiency here is when creating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, so it’s possible to get an idea about what it contains at a glance.
While this procedure may seem like A grind on paper, it’s really much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find this a downgrade in performance.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s one Kind of automation You will not find in MailerLite, and I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with the pages on your website.
This kind of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Email Marketing Certification
The cost of MailerLite is no doubt among the tools biggest Selling things, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it’s still an amazing alternative for those starting out.
And what about the top plans?
It ends up, at approximately half of the Price of the competition generally, MailerLite is by far one of the least expensive options available on the industry. Additionally, if you’re ready to pay annually, you can also get a much better discount.
In fact, I have not been able to locate anything that does the same job, cheaper.
MailerLite is one of the email advertising tools The (very crowded) industry in recent years, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the comments. Email Marketing Certification