Background Email Marketing Database
If I asked you to name an email Marketing instrument, what would you say? Email Marketing Database
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising has been Dominated by the same large players for the last ten years. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be ripping MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Database
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, website, Business, address, company size, record size and also the type of content you intend to send.
Then, You Have to verify your Website (or domain ).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a verification link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a fantastic match for their service.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the attributes, but you won’t be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures aren’t ideal for getting started, it Does help prevent malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We will get to automations shortly, do not worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few additional choices, the Majority of these will follow The exact same step-by-step procedure of a standard effort.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from one of the pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of content to your email, including videos, product columns, and societal connections.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you can select your groups or sections.
The advanced tab also allows one To build segment-like rules , in case your targeting is not quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing Database
Managing Your Clients
Having granular control over your subscribers is arguably one of The most important facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, above all, your conversions.
And while most providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified rules, and are automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can even combine Rules, in addition to another rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — which we’ll get to in a moment — and they have no value aside from what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers together based on a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field information in separate columns… or may simply add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much into the shape Things here because I have an entire section on this below, but this is the strategy I’d recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important that you understand this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their subscriber Direction and personalization features on stage. Email Marketing Database
If you’re not impressed with what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great base to work from if, like the majority people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is better than some dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To customize everything in the kind style, fields, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own copy in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding extra fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can assess the way your form screens on mobile by shifting the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good foundation to work from and the editor is just as simple to use with this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, as before, you can perform the styling options to get it Matched with your own branding.
Finally, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
This is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see your readers interacted with your mails compared to one another.
Reports for automations are Available under the’Automations’ tab, although I found to be less insightful than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than sufficient to meet their demands.
What’s email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can not be said for each and every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, adding a Postpone, a conditional split, or an action, such as moving a contributor or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For example, there’s currently no automation for moving Subscribers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into different classes that activate new automation workflows. It is just much less effective…. yet.
Another matter of efficiency here is when generating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, which means you can find an concept about what it contains at a glance.
While this process may seem like A grind on paper, it is really much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will likely find this a downgrade in performance.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s 1 Kind of automation You won’t find in MailerLite, also I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with all the pages on your website.
This Sort of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Email Marketing Database
The cost of MailerLite is among those tools largest Selling things, and let’s face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an amazing option for those starting out.
And what about the top programs?
It ends up, at approximately half the Cost of the rivalry on average, MailerLite is by far one of the least expensive options on the market. Additionally, if you are ready to pay yearly, you can also get a much greater discount.
In Reality, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the email marketing tools The (very crowded) sector in recent years, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Email Marketing Database