Background Email Marketing Examples B2B
When I asked you to name an email Marketing tool, what would you say? Email Marketing Examples B2B
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing has been Dominated by the same big players for the previous ten years. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing Examples B2B
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, website, Business, address, business size, record size and also the type of content you intend to send.
Then, You Have to confirm your Site (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is associated to that domain so they could email you a confirmation link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a fantastic fit for their service.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you won’t have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures are not ideal for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We’ll get to automations soon, don’t worry.)
But whether it is a new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the choice of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few added options, most of these will follow Exactly the same step-by-step process of a normal effort.
So let us walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Kinds of articles to your email, such as videos, merchandise columns, and social connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you can select your groups or sections.
The tab also allows you To build segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Examples B2B
Handling Your Subscribers
Possessing granular control over your readers is arguably one of The most essential aspects of any email advertising software now.
Because highly personalized campaigns are necessary if You’re searching to increase opens, clicks, and, above all, your own conversions.
And while many providers Permit You to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they fulfill the Specified rules, and are automatically added or eliminated accordingly.
Here is what establishing a rule looks like:
Notice the way you can even combine Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we’ll get into in a minute — and they have no value besides what you actually call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors collectively based on a common denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own fields, such as name, company, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field information in distinct columns… or can easily add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much into the form Things here since I have a whole section on this below, but this is the strategy I’d recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field information from new Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it is important to know that this is a feature you can use.
Overall, it is fair to say MailerLite has their contributor Direction and personalization features on point. Email Marketing Examples B2B
If you’re not impressed with what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic base to work from if, for example the majority people, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything from the form style, subjects, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding additional fields and setting a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic foundation to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, like before, you can play the styling options to get it Matched up with your branding.
Last, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific coverage for that campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into different areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see exactly how your readers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, though I found these to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to fulfill their needs.
What is email marketing with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can not be said for each and every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, adding a Delay, a bubble break, or an act, such as moving a subscriber or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply not as efficient…. yet.
Another matter of efficacy here is when generating new mails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending options.
Finally, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, which means it’s possible to get an idea of what it contains at a glimpse.
While this process may seem like A grind on paper, it is actually much quicker than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find this a downgrade in functionality.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is 1 type of automation You won’t find in MailerLite, also I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with all the pages on your site.
This kind of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Email Marketing Examples B2B
The Price of MailerLite is among the tools biggest Selling points, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it is still an wonderful option for those starting out.
And what about the top plans?
It ends up, at approximately half the Cost of this rivalry generally, MailerLite is by far one of the cheapest options on the market. Plus, if you’re willing to pay annually, you can also get a much better discount.
In fact, I have not been able to find anything that does the same job, cheaper.
MailerLite is among those few email advertising tools The (very crowded) industry in recent decades, and that’s no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the comments. Email Marketing Examples B2B