Introduction Email Marketing Facts
When I asked you to name an email Marketing tool, what would you say? Email Marketing Facts
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising continues to be Dominated by the identical large players for the previous ten years. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Facts
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, company size, record size and also the type of content you intend to send.
Then, You Have to verify your Site (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is associated to this domain in order that they can email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you’re a good match for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to make campaigns and play with the attributes, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We’ll get to automations soon, don’t worry.)
But if it’s a new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few added options, most of these will follow The same step-by-step procedure of a standard effort.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Kinds of content to your email, including videos, merchandise columns, and social links.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you can select your groups or segments.
The advanced tab also allows one To build segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Facts
Managing Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential aspects of any email advertising software today.
Because highly personalized campaigns are necessary if You are looking to increase clicks, opens, and, above all, your own conversions.
And while many providers Permit You to”label” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they meet the Specified principles, and are automatically added or removed so.
Here’s what setting up a rule looks like:
Notice how you can also blend Rules, as well as another rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — that we will get to in a moment — and they don’t have any value aside from what you actually call them.
As you start to use this platform, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite offers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple contributors collectively based on a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field information in separate columns… or may easily add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much into the form Stuff here since I have a whole section on this below, but this is the strategy I would recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field information from new Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scratching the surface Of what is possible with custom fields, but it is important that you know that this is a feature you may use.
Overall, it is fair to say MailerLite has their subscriber Direction and personalization features on point. Email Marketing Facts
If you are not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a great foundation to work from if, like the majority of us, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the kind style, subjects, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding additional fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic foundation to work from and the editor is at least as easy to use with this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, like before, you can play the styling options to get it Matched up with your own branding.
Finally, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see your readers interacted to another.
Reports for automations are also Available under the’Automations’ tab, even although I found these to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than enough to fulfill their needs.
What is email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email marketing program.
After establishing your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, adding a Postpone, a bubble break, or an action, like transferring a subscriber or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.)
For example, there’s now no automation for moving Subscribers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is just not as efficient…. yet.
Another question of efficacy here is when generating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line which appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, so you can get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much faster than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you will probably find this a downgrade in functionality.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s 1 type of automation You will not find in MailerLite, also that I think it’s important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with all the webpages on your site.
This kind of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Email Marketing Facts
The Price of MailerLite is among those tools largest Selling points, and let us face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it’s still an amazing alternative for anyone starting out.
And what about the premium plans?
It ends up, at approximately half of the Cost of the rivalry on average, MailerLite is by far among the cheapest options available on the market. Plus, if you’re ready to pay annually, you are also able to get a much better discount.
In Reality, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is among the few marketing tools The (very crowded) industry in the last couple of decades, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Email Marketing Facts