Intro Email Marketing Follow Up Template
When I asked you to name an email Marketing tool, what would you say? Email Marketing Follow Up Template
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing continues to be Dominated by the identical large players for the previous ten years. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Follow Up Template
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, site, Industry, address, business size, list size and even the kind of material you plan to send.
Then, you need to verify your Site (or domain ).
This remains part of the approval process, and MailerLite will Simply ask which email is associated to that domain so they could email you a verification link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you are a fantastic match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the features, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps aren’t ideal for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We’ll get to automations soon, don’t worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the choice of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added options, the Majority of these will follow Exactly the same step-by-step process of a standard effort.
So let’s walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of the pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Kinds of articles to your email, including videos, merchandise columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you can choose your classes or segments.
The tab also allows one To build segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Follow Up Template
Managing Your Clients
Having granular control over your subscribers is arguably among The most essential aspects of any email marketing program today.
Because highly personalized campaigns are necessary if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they meet the Specified rules, and are automatically added or removed accordingly.
Here is what setting up a rule looks like:
Notice the way you can also blend Principles, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we’ll get to in a moment — and they have no value aside from what you call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite offers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors collectively based on a frequent denominator.
A tad confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or may simply add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much to the form Stuff here because I have an entire section on that below, but this is the approach I’d recommend if you wished to use this feature.
Again, once you’ve collected your custom field information from fresh Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important that you understand that this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Management and personalization features on point. Email Marketing Follow Up Template
If you’re not impressed by what you’ve seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it does offer a great base to work from if, like the majority of us, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is better than some dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your website to display it on particular pages.
Despite starting off super fundamental, the form designer lets you To personalize everything in the kind style, fields, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own copy in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding additional fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can check the way your form displays on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of the installation process is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic base to work from and the editor is just as easy to use with this form kind.
Clicking on the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, as before, you can play the styling options to get it Matched up with your branding.
Finally, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you special coverage for that campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so It’s possible to see how your subscribers interacted with your emails compared to another.
Reports for automations will also be Available under the’Automations’ tab, even although I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than enough to fulfill their demands.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email marketing software.
After setting your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a conditional split, or an act, such as moving a subscriber or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for moving Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It is just much less efficient…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After having an email block to The workflow, you will be asked to add your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending options.
Finally, your email will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, so you can find an concept about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s really much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is one type of automation You will not find in MailerLite, also that I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with the webpages on your site.
This Sort of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Email Marketing Follow Up Template
The cost of MailerLite is undoubtedly one of the tools largest Selling points, and let us face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an amazing alternative for anyone starting out.
And what about the top plans?
It turns out, at around half of the Cost of the competition generally, MailerLite is undoubtedly among the cheapest options available on the market. Plus, if you’re ready to pay yearly, you are also able to get an even greater discount.
In Reality, I haven’t been able to locate anything that does exactly the same job, cheaper.
MailerLite is among those very few email marketing tools The (very crowded) sector in the last couple of years, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the comments. Email Marketing Follow Up Template