Background Email Marketing Introduction Example
When I asked you to name an email Marketing tool, what could you say? Email Marketing Introduction Example
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the identical big players for the previous decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be tearing MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Introduction Example
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Industry, address, company size, list size and even the type of material you plan to send.
Then, you need to confirm your Website (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is related to this domain so they could email you a confirmation link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a good match for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and perform with the features, but you won’t have the ability to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not perfect for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We’ll get to automations soon, do not worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the choice of changing the subject line and email content.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added choices, the Majority of these will follow The same step-by-step procedure of a normal campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Kinds of content to your email, such as videos, product columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you can choose your classes or segments.
The tab also allows one To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Introduction Example
Managing Your Clients
Having granular control over your subscribers is arguably among The most important facets of any email marketing software now.
Because highly personalized campaigns Are Essential if You are searching to increase opens, clicks, and, most importantly, your own conversions.
And while most providers allow you to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they meet the Specified rules, and will be automatically added or removed so.
Here is what setting up a rule looks like:
Notice the way you can also combine Rules, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or through an Automation rule — that we will get into in a moment — and they don’t have any value aside from what you actually call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers together based on a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field information in distinct columns… or can simply add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the shape Things here because I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important that you know this is a feature you can use.
Overall, it is reasonable to say MailerLite has their contributor Management and personalization features on stage. Email Marketing Introduction Example
If you’re not impressed with what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a great foundation to work from if, for example the majority of us, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the identical task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than some dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to display it on specific pages.
Despite starting off super basic, the form designer allows you To customize everything in the form style, fields, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than just its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, including adding extra fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can check the way your form screens on mobile by switching the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this setup process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good base to work from and the editor is at least as easy to use for this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your own branding.
Finally, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you special coverage for that campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see exactly how your readers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, although I found these to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available data more than sufficient to fulfill their demands.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can not be said for each and every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a conditional split, or an act, like moving a contributor or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into different classes that activate new automation workflows. It is just not as effective…. yet.
Another question of efficiency here is when generating new emails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your subject line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending options.
Finally, your email will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, which means it’s possible to get an idea of what it contains at a glance.
While this process may seem like A grind on paper, it’s actually much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll likely find this a downgrade in functionality.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is 1 type of automation You won’t find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with the pages on your website.
This Sort of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Email Marketing Introduction Example
The cost of MailerLite is undoubtedly among the tools largest Selling points, and let us face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it’s still an wonderful alternative for those starting out.
And what about the top plans?
It ends up, at around half of the Cost of this competition on average, MailerLite is undoubtedly among the least expensive options on the industry. Plus, if you are ready to pay annually, you can also get an even better discount.
In Reality, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is among the few email marketing tools to interrupt The (very crowded) sector in the last couple of decades, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Email Marketing Introduction Example