Introduction Email Marketing Manager Cover Letter
If I asked you to name an email Marketing instrument, what could you say? Email Marketing Manager Cover Letter
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising has been Dominated by the same large players for the previous ten years. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Manager Cover Letter
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, website, Business, address, business size, list size and also the kind of material you intend to send.
Then, you need to verify your Website (or domain ).
This is still part of this approval process, and MailerLite will Simply inquire which email is related to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you are a fantastic match for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the attributes, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures are not perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We will get to automations soon, don’t worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few additional choices, most of these will follow The exact same step-by-step procedure of a normal campaign.
So let’s walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among the pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include distinct Types of content to your email, such as videos, merchandise columns, and societal connections.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to select your groups or segments.
The advanced tab also allows one To develop segment-like rules , in the event your targeting is not quite perfect.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing Manager Cover Letter
Handling Your Clients
Having granular control over your subscribers is arguably among The most essential facets of any email advertising software now.
Because highly personalized efforts Are Essential if You are looking to increase opens, clicks, and, above all, your own conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they meet the Specified principles, and will be automatically inserted or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can also blend Principles, as well as another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we will get to in a minute — and they have no value aside from what you actually call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors collectively according to a common denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as title, business, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field data in distinct columns… or can easily add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much to the form Things here since I have an entire section on that below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve collected your custom field information from new Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you may use.
Overall, it is fair to say MailerLite has their subscriber Management and personalization features on point. Email Marketing Manager Cover Letter
If you’re not impressed by what you’ve seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a great base to work from if, like the majority people, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all finally do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is better than some dedicated alternatives *Infection * WPBakery.
Together with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite starting off super basic, the form designer lets you To personalize everything from the kind style, subjects, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than just its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded form and prevents users .
Last but surely not least, you Can check how your form screens on mobile by shifting the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, there are Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic foundation to work from and the editor is at least as simple to use for this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, like before, you can perform with the styling options to get it Matched up with your branding.
Finally, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you special coverage for this effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into different areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your readers interacted with your mails in relation to one another.
Reports for automations are Accessible under the’Automations’ tab, even although I found to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available data more than enough to fulfill their needs.
What’s email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can’t be said for each and every email advertising program.
After establishing your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, including a Postpone, a conditional split, or an act, such as moving a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s now no automation for moving Readers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It’s just much less effective…. yet.
Another matter of efficiency here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your subject line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, which means you can find an idea about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s actually much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find that this downgrade in functionality.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is 1 type of automation You will not find in MailerLite, also that I think it’s important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with the pages on your website.
This Sort of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Email Marketing Manager Cover Letter
The Price of MailerLite is undoubtedly among the tools largest Selling things, and let us face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it’s still an amazing option for anyone starting out.
And what about the premium programs?
It turns out, at around half the Price of this competition on average, MailerLite is undoubtedly among the least expensive options on the market. Plus, if you are willing to pay annually, you are also able to get a much greater discount.
In fact, I haven’t been able to locate anything that does exactly the same job, cheaper.
MailerLite is among those email advertising tools to interrupt The (very crowded) industry in recent years, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Email Marketing Manager Cover Letter