Background Email Marketing Optimization
If I asked you to name an email Marketing instrument, what could you say? Email Marketing Optimization
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing continues to be Dominated by the same large players for the last decade. Which means that they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I will be ripping MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Optimization
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, site, Business, address, company size, list size and even the kind of material you plan to send.
Then, you need to confirm your Site (or domain ).
This remains part of the acceptance process, and MailerLite will Simply ask which email is associated to this domain in order that they could email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a good fit for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and perform with the attributes, but you won’t be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We will get to automations shortly, do not worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the choice of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few additional options, most of these will follow Exactly the same step-by-step process of a normal campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from among their pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Types of articles to your email, including videos, product columns, and societal connections.
After making your adjustments, just click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to choose your groups or sections.
The tab also allows one To build segment-like rules , in case your targeting isn’t quite right.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Email Marketing Optimization
Managing Your Clients
Possessing granular control over your readers is arguably one of The most essential aspects of any email advertising program today.
Because highly personalized campaigns are necessary if You’re looking to increase opens, clicks, and, most importantly, your conversions.
And while many providers Permit You to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a segment only when they fulfill the Specified principles, and will be automatically added or eliminated so.
Here’s what establishing a rule looks like:
Notice how you can even blend Principles, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or through an Automation principle — that we will get into in a minute — and they don’t have any value aside from what you call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple subscribers together based on a common denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field data in distinct columns… or may simply add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much into the form Stuff here since I have a whole section on that below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve gathered your custom field information from fresh Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important that you understand that this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on stage. Email Marketing Optimization
If you’re not impressed with what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a great base to work from if, like the majority people, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to display it on specific pages.
Despite starting off super basic, the form designer allows you To personalize everything from the form style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To visualize your copy in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, including adding additional fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users .
Last but surely not least, you Can assess the way your form screens on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the majority of this setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good base to work from and the editor is at least as easy to use with this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, like before, you can play with the styling options to get it Matched with your branding.
Last, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special reporting for that effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see your readers interacted with your mails in relation to one another.
Reports for automations will also be Available under the’Automations’ tab, even though I found to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than sufficient to meet their needs.
What is email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can’t be said for every email marketing software.
After setting your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a conditional split, or an action, like transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It is simply much less efficient…. yet.
Another question of efficacy here is when creating new mails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to put in your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending options.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, which means you can get an concept of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll likely find this a downgrade in functionality.
It’s fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is 1 Kind of automation You will not find in MailerLite, and that I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with the pages on your website.
This kind of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Email Marketing Optimization
The Price of MailerLite is no doubt one of those tools biggest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it is still an wonderful alternative for those starting out.
And what about the top programs?
It turns out, at approximately half the Price of this rivalry on average, MailerLite is undoubtedly among the least expensive options on the market. Plus, if you are ready to pay yearly, you are also able to get a much better discount.
In Reality, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those email marketing tools The (very crowded) industry in the last couple of years, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Email Marketing Optimization