Background Email Marketing Partners
If I asked you to name an email Marketing instrument, what could you say? Email Marketing Partners
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising continues to be Dominated by the same big players for the last ten years. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing Partners
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, company size, list size and also the kind of content you plan to send.
Then, you need to verify your Website (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is associated to that domain in order that they can email you a verification link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you are a fantastic fit for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the attributes, but you won’t be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We will get to automations shortly, don’t worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the option of changing the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few added choices, most of these will follow Exactly the exact same step-by-step process of a normal campaign.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Kinds of articles to your email, including videos, product columns, and social connections.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ choices where you can choose your classes or segments.
The advanced tab also allows one To build segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Partners
Managing Your Clients
Possessing granular control over your subscribers is arguably among The most essential aspects of any email advertising software now.
Because highly personalized campaigns Are Essential if You are looking to increase opens, clicks, and, most importantly, your own conversions.
And while most providers allow you to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically added or removed so.
Here is what establishing a rule looks like:
Notice the way you can also combine Rules, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — that we’ll get to in a moment — and they don’t have any value aside from what you call them.
As you start to use this platform, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors together according to a common denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as name, company, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field information in distinct columns… or can easily add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much to the shape Stuff here because I have a whole section on this below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from new Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it is reasonable to say MailerLite has their subscriber Management and personalization features on point. Email Marketing Partners
If you’re not impressed with what you have seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic foundation to work from if, for example the majority people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual page builders, and it is better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let us start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on particular pages.
Despite starting off super basic, the form designer allows you To customize everything from the form style, subjects, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To envision your own backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded form also prevents users .
Last but certainly not least, you Can assess how your form screens on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of the installation Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good base to work from and the editor is at least as easy to use for this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can play the styling options to get it Matched up with your branding.
Last, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you special reporting for this effort.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so You can see your subscribers interacted with your emails compared to another.
Reports for automations are Accessible under the’Automations’ tab, even though I found these to be less insightful than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than sufficient to fulfill their demands.
What’s email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for each and every email marketing software.
After setting your trigger, you can Start adding steps to your workflow.
These steps can be anything from sending an email, adding a Delay, a conditional split, or an action, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s simply not as effective…. yet.
Another matter of efficacy here is when generating new mails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending options.
Ultimately, your email address will be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, so you can find an concept of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s actually much quicker than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll likely find that this downgrade in functionality.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You will not find in MailerLite, also that I think that it’s very important to highlight.
The ability to activate an automation (or step) based on how Readers interact with the webpages on your website.
This kind of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Email Marketing Partners
The cost of MailerLite is among the tools biggest Selling things, and let us face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it’s still an wonderful alternative for anyone starting out.
And what about the top plans?
It ends up, at approximately half the Cost of this competition on average, MailerLite is undoubtedly among the least expensive options available on the market. Plus, if you’re willing to pay annually, you can also get an even better discount.
In Reality, I have not been able to locate anything that does the same job, cheaper.
MailerLite is among the email advertising tools The (very crowded) industry in recent decades, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Email Marketing Partners