Introduction Email Marketing Platforms
When I asked you to name an email Marketing tool, what could you say? Email Marketing Platforms
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing has been Dominated by the same large players for the last ten years. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be tearing MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing Platforms
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, website, Industry, address, company size, record size and also the type of content you intend to send.
Then, You Have to verify your Website (or domain name).
This remains part of the approval process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you are a fantastic match for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you will not be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures aren’t ideal for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We’ll get to automations soon, do not worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few added options, most of these will follow Exactly the same step-by-step process of a normal effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be asked to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Kinds of articles to your email, such as videos, merchandise columns, and social links.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to select your groups or segments.
The advanced tab also allows you To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing Platforms
Managing Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You are searching to increase opens, clicks, and, most importantly, your own conversions.
And while many providers Permit You to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can even combine Rules, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation principle — which we will get to in a minute — and they don’t have any value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers together according to a common denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as name, company, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field information in separate columns… or can easily add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much to the shape Stuff here because I have an entire section on this below, but this is the approach I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field information from fresh Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important that you understand that this is a feature you can use.
Overall, it’s fair to state MailerLite has their subscriber Direction and personalization features on stage. Email Marketing Platforms
If you are not impressed with what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a fantastic base to work from if, for example most people, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to display it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, subjects, background, title, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding extra fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded form and prevents users .
Last but surely not least, you Can check the way your form displays on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of the installation Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic base to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, like before, you can play with the styling options to get it Matched with your own branding.
Last, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
That is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you special reporting for that campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see how your readers interacted to another.
Reports for automations will also be Accessible under the’Automations’ tab, though I found to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than sufficient to meet their demands.
What is email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can’t be said for each and every email marketing program.
After establishing your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, adding a Postpone, a bubble break, or an action, like moving a contributor or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for moving Subscribers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various classes that activate new automation workflows. It is simply not as effective…. yet.
Another matter of efficiency here is when generating new mails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Finally, your email will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation block, which means you can get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will likely find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 type of automation You won’t find in MailerLite, and that I think it’s important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with all the webpages on your site.
This kind of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Email Marketing Platforms
The Price of MailerLite is undoubtedly among those tools biggest Selling things, and let us face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it is still an wonderful option for those starting out.
And what about the top programs?
It turns out, at around half the Cost of the rivalry on average, MailerLite is undoubtedly among the least expensive options available on the industry. Additionally, if you’re ready to pay annually, you are also able to get a much better discount.
In fact, I have not been able to find anything that does the same job, cheaper.
MailerLite is one of those few marketing tools The (very crowded) industry in the last couple of decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the comments. Email Marketing Platforms