Intro Email Marketing Seminars 2017
When I asked you to name an email Marketing tool, what would you say? Email Marketing Seminars 2017
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email marketing continues to be Dominated by the same large players for the last decade. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Seminars 2017
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, website, Industry, address, company size, list size and even the kind of material you plan to send.
Then, you need to confirm your Website (or domain ).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is associated to that domain in order that they could email you a confirmation link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you’re a fantastic match for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the attributes, but you will not have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures are not perfect for getting started, it Does help prevent malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We’ll get to automations soon, don’t worry.)
But whether it is a new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few added options, the Majority of these will follow Exactly the exact same step-by-step process of a standard effort.
So let’s walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is a little on the low side, however, the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Kinds of content to your email, including videos, product columns, and social links.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you can choose your groups or sections.
The tab also allows one To develop segment-like rules , in case your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing Seminars 2017
Handling Your Subscribers
Having granular control over your subscribers is arguably among The most important aspects of any email advertising program today.
Because highly personalized campaigns are necessary if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a segment only when they meet the Specified rules, and are automatically inserted or eliminated so.
Here’s what setting up a rule looks like:
Notice how you can also blend Principles, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation principle — which we’ll get into in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers together according to a common denominator.
A tad confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, business, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field information in separate columns… or can simply add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much into the shape Stuff here because I have a whole section on that below, but this is the approach I’d recommend if you wanted to use this feature.
Again, once you’ve collected your custom field information from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to know this is a feature you can use.
Overall, it’s fair to say MailerLite has their contributor Direction and personalization features on stage. Email Marketing Seminars 2017
If you’re not impressed by what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a great foundation to work from if, like the majority people, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all finally do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To customize everything from the kind style, fields, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can check the way your form displays on cellular by shifting the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of this installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a good foundation to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, like before, you can perform with the styling options to get it Matched with your own branding.
Last, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you specific reporting for this effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so You can see precisely how your readers interacted with your mails compared to another.
Reports for automations are Accessible under the’Automations’ tab, although I found to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to meet their demands.
What is email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email marketing software.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an act, like moving a subscriber or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It’s simply much less effective…. yet.
Another matter of efficacy here is when generating new emails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Ultimately, your email address will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, which means it’s possible to find an idea of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, you’ll probably find that this downgrade in functionality.
It’s fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there’s 1 type of automation You will not find in MailerLite, also that I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with all the webpages on your site.
This kind of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Email Marketing Seminars 2017
The cost of MailerLite is no doubt one of the tools largest Selling points, and let’s face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the premium plans?
It turns out, at approximately half the Price of the rivalry on average, MailerLite is undoubtedly one of the least expensive options available on the market. Plus, if you’re ready to pay yearly, you are also able to get an even better discount.
In Reality, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among the email advertising tools to interrupt The (very crowded) industry in the last couple of years, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the comments. Email Marketing Seminars 2017