Background Email Marketing Software Campaign Monitor
When I asked you to name an email Marketing tool, what could you say? Email Marketing Software Campaign Monitor
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the identical large players for the last decade. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Software Campaign Monitor
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, website, Industry, address, company size, record size and also the kind of content you intend to send.
Then, You Have to confirm your Site (or domain ).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is associated to this domain so they could email you a verification link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you’re a fantastic fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to create campaigns and perform with the features, but you won’t be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures are not ideal for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We’ll get to automations shortly, do not worry.)
But whether it’s a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the choice of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the same step-by-step process of a normal effort.
So let us walk you through it.
Once you click to create your campaign, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of their pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include distinct Kinds of content to your email, such as videos, merchandise columns, and social links.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you are able to select your classes or segments.
The tab also allows one To develop segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Software Campaign Monitor
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential aspects of any email marketing software now.
Because highly personalized campaigns are necessary if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”label” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they meet the Specified principles, and will be automatically added or removed so.
Here is what setting up a rule looks like:
Notice how you can even blend Principles, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or via an Automation rule — that we’ll get to in a minute — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers together according to a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or can easily add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much into the shape Stuff here since I have a whole section on that below, but this is the strategy I would recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field data from fresh Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important that you know this is a feature you can use.
Overall, it is fair to say MailerLite has their subscriber Direction and personalization features on stage. Email Marketing Software Campaign Monitor
If you’re not impressed by what you have seen so far, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic foundation to work from if, like most of us, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They ultimately do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to display it on specific pages.
Despite beginning super fundamental, the form designer lets you To customize everything from the kind style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding extra fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can check the way your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic base to work from and the editor is just as easy to use with this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can perform the styling options to get it Matched up with your own branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
This is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you specific reporting for this campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted with your emails in relation to another.
Reports for automations are also Accessible under the’Automations’ tab, although I found to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to fulfill their demands.
What is email marketing with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can not be said for each and every email marketing software.
After setting your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, adding a Delay, a bubble break, or an act, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply much less effective…. yet.
Another question of efficiency here is when generating new mails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Ultimately, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, which means it’s possible to find an idea of what it contains at a glimpse.
While this process may seem like A grind on paper, it is actually much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in functionality.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is 1 type of automation You will not find in MailerLite, and that I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with the pages on your website.
This Sort of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Email Marketing Software Campaign Monitor
The cost of MailerLite is among the tools biggest Selling points, and let us face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the premium plans?
It turns out, at around half of the Price of this competition on average, MailerLite is by far one of the cheapest options on the industry. Plus, if you are ready to pay annually, you are also able to get a much better discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those email advertising tools to disrupt The (very crowded) industry in the last couple of years, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the comments. Email Marketing Software Campaign Monitor