Background Email Marketing Spam Checker
When I asked you to name an email Marketing tool, what would you say? Email Marketing Spam Checker
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing has been Dominated by the identical large players for the last ten years. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Spam Checker
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, website, Industry, address, company size, list size and even the type of content you intend to send.
Then, You Have to verify your Website (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is associated to this domain in order that they can email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you are a fantastic match for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to create campaigns and play with the attributes, but you will not have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these steps aren’t perfect for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We will get to automations shortly, don’t worry.)
But if it’s a new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the choice of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few additional options, the Majority of these will follow Exactly the same step-by-step procedure of a normal effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among the pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Types of content to your email, including videos, merchandise columns, and social links.
After making your adjustments, just click’Done Editing’ and you will Be taken to the recipients’ choices where you can select your classes or segments.
The advanced tab also allows you To build segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing Spam Checker
Managing Your Subscribers
Possessing granular control over your readers is arguably among The most essential aspects of any email marketing software today.
Because highly personalized efforts Are Essential if You are searching to increase opens, clicks, and, above all, your conversions.
And while most providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they fulfill the Specified principles, and are automatically inserted or eliminated so.
Here’s what establishing a rule looks like:
Notice the way you can also blend Principles, as well as another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we will get to in a moment — and they have no value besides what you call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers together according to a frequent denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field data in distinct columns… or can simply add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much into the shape Stuff here because I have an entire section on that below, but this is the approach I’d recommend if you wished to use this attribute.
Again, once you’ve collected your custom field data from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important that you understand that this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Management and personalization features on stage. Email Marketing Spam Checker
If you are not impressed by what you have seen so far, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a fantastic base to work from if, like the majority people, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They finally do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than a few dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to display it on particular pages.
Despite starting off super basic, the form designer allows you To customize everything in the kind style, subjects, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your copy in real time.
It would have been nice to have Some templates, but as you know, there’s more to a form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, including adding additional fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded form and prevents users .
Last but certainly not least, you Can check how your form displays on mobile by shifting the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, there are Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good base to work from and the editor is just as easy to use for this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Contemplating paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can play with the styling options to get it Matched up with your branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you specific reporting for that campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see your readers interacted to another.
Reports for automations are Accessible under the’Automations’ tab, even although I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than sufficient to meet their demands.
What is email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve ever used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for each and every email marketing program.
After establishing your trigger, you can Start adding steps to your workflow.
These steps can be anything from sending an email, adding a Postpone, a conditional split, or an act, such as moving a contributor or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for moving Subscribers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different classes that activate new automation workflows. It is just much less effective…. yet.
Another matter of efficacy here is when generating new mails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation cube, so you can find an concept of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll probably find this a downgrade in functionality.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s one type of automation You will not find in MailerLite, also that I think that it’s important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with the pages on your site.
This kind of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Email Marketing Spam Checker
The cost of MailerLite is one of the tools biggest Selling things, and let’s face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it is still an wonderful option for anyone starting out.
And what about the premium programs?
It turns out, at around half the Cost of this rivalry on average, MailerLite is undoubtedly one of the cheapest options available on the market. Plus, if you’re ready to pay yearly, you can also get a much better discount.
In Reality, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among the few marketing tools The (very crowded) industry in recent decades, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the comments. Email Marketing Spam Checker