Introduction Email Marketing Specialist Salary
If I asked you to name an email Marketing instrument, what could you say? Email Marketing Specialist Salary
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email marketing continues to be Dominated by the same big players for the previous ten years. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing Specialist Salary
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Business, address, business size, list size and also the kind of content you plan to send.
Then, You Have to verify your Site (or domain ).
This is still part of this approval process, and MailerLite will Simply inquire which email is related to that domain so they could email you a verification link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you are a fantastic match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to make campaigns and play with the attributes, but you will not be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these steps aren’t ideal for getting started, it Does help prevent malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We will get to automations soon, do not worry.)
But if it’s a new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the choice of changing the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few added options, most of these will follow Exactly the same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click to create your effort, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of the pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Types of content to your email, such as videos, product columns, and societal connections.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ options where you can select your groups or segments.
The advanced tab also allows you To build segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Specialist Salary
Handling Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential aspects of any email marketing software now.
Because highly personalized campaigns are necessary if You are looking to increase opens, clicks, and, most importantly, your own conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified rules, and are automatically added or removed so.
Here’s what setting up a rule looks like:
Notice the way you can also blend Principles, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or through an Automation rule — that we’ll get into in a moment — and they have no value besides what you call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers collectively according to a frequent denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as name, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field data in separate columns… or may easily add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much to the shape Things here because I have a whole section on this below, but this is the approach I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field information from fresh Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important that you understand that this is a feature you can use.
Overall, it’s fair to say MailerLite has their contributor Management and personalization features on stage. Email Marketing Specialist Salary
If you are not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a fantastic foundation to work from if, like most people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to show it on particular pages.
Despite starting off super basic, the form designer lets you To personalize everything in the form style, fields, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form works, such as adding extra fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded kind and prevents users .
Last but surely not least, you Can check how your form screens on cellular by switching the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good foundation to work from and the editor is just as easy to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup forms.
And, as before, you can play with the styling options to get it Matched up with your branding.
Last, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you special coverage for this campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see your readers interacted to one another.
Reports for automations will also be Available under the’Automations’ tab, though I found to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than sufficient to fulfill their demands.
What is email marketing with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email marketing software.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, adding a Postpone, a conditional split, or an act, such as moving a contributor or updating their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for transferring Readers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s just not as effective…. yet.
Another matter of efficacy here is when generating new mails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your subject line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Ultimately, your email will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, so you can get an concept of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you’ll probably find this a downgrade in functionality.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, and I think it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with all the webpages on your website.
This kind of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Email Marketing Specialist Salary
The cost of MailerLite is undoubtedly one of the tools largest Selling points, and let us face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it is still an wonderful option for anyone starting out.
And what about the premium plans?
It ends up, at around half the Cost of the competition on average, MailerLite is by far one of the least expensive options available on the market. Additionally, if you’re ready to pay yearly, you are also able to get a much better discount.
In Reality, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is one of those email marketing tools The (very crowded) industry in the last couple of years, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Email Marketing Specialist Salary