Introduction Email Marketing Tips 2017
If I asked you to name an email Marketing instrument, what could you say? Email Marketing Tips 2017
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing has been Dominated by the identical large players for the last decade. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Tips 2017
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Industry, address, business size, record size and also the type of content you intend to send.
Then, you need to confirm your Site (or domain ).
This remains part of this acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a verification link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you’re a good fit for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and perform with the features, but you will not be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps are not perfect for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We will get to automations soon, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few additional choices, the Majority of these will follow The exact same step-by-step procedure of a standard effort.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among their pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of articles to your email, including videos, product columns, and social connections.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you can select your classes or sections.
The tab also allows one To develop segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Tips 2017
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential aspects of any email marketing software now.
Because highly personalized efforts are necessary if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they meet the Specified rules, and will be automatically inserted or removed so.
Here is what establishing a rule looks like:
Notice how you can even blend Rules, in addition to another rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we will get into in a minute — and they have no value besides what you call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers together based on a frequent denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as title, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field data in separate columns… or may easily add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much to the form Stuff here because I have an entire section on that below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field data from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their contributor Direction and personalization features on stage. Email Marketing Tips 2017
If you’re not impressed with what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a great foundation to work from if, like the majority of us, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to display it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, fields, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To envision your own backup in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding additional fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded form and prevents users .
Last but certainly not least, you Can assess how your form displays on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of this installation process is identical, there are A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is just as simple to use with this form kind.
Clicking on the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched up with your branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
This is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see how your readers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, although I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than enough to fulfill their needs.
What’s email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can not be said for every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Delay, a bubble break, or an act, like moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into different classes that activate new automation workflows. It’s just not as effective…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, which means it’s possible to find an concept of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll probably find this a downgrade in performance.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, also that I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the webpages on your website.
This kind of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Email Marketing Tips 2017
The Price of MailerLite is undoubtedly one of the tools largest Selling points, and let’s face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an amazing alternative for anyone starting out.
And what about the premium plans?
It ends up, at approximately half the Price of this rivalry generally, MailerLite is undoubtedly among the least expensive options on the industry. Plus, if you are willing to pay yearly, you can also get a much better discount.
In fact, I haven’t been able to find anything that does exactly the same job, cheaper.
MailerLite is among those email marketing tools The (very crowded) industry in the last couple of decades, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Email Marketing Tips 2017