Intro Email Marketing Tools For Nonprofits
If I asked you to name an email Marketing tool, what could you say? Email Marketing Tools For Nonprofits
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing continues to be Dominated by the same large players for the last decade. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Email Marketing Tools For Nonprofits
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Industry, address, business size, list size and even the type of content you plan to send.
Then, you need to verify your Website (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they could email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you are a fantastic fit for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and play with the features, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures aren’t perfect for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations soon, do not worry.)
But if it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the option of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few added options, the Majority of these will follow Exactly the same step-by-step procedure of a standard effort.
So let us walk you through it.
Once you click to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, but the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of articles to your email, including videos, product columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can select your classes or sections.
The tab also allows you To build segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Tools For Nonprofits
Handling Your Clients
Having granular control over your readers is arguably among The most essential facets of any email advertising program now.
Because highly personalized efforts Are Essential if You are searching to increase clicks, opens, and, above all, your own conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a segment only when they fulfill the Specified rules, and will be automatically added or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can even combine Principles, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or through an Automation rule — which we’ll get to in a minute — and they don’t have any value besides what you call them.
As you start to use this platform, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors collectively based on a frequent denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as name, business, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field information in separate columns… or may easily add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much to the form Things here because I have an entire section on this below, but this is the approach I’d recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field information from fresh Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it is reasonable to state MailerLite has their subscriber Management and personalization features on point. Email Marketing Tools For Nonprofits
If you’re not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great foundation to work from if, like most of us, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than some dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite starting off super basic, the form designer lets you To customize everything in the form style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own backup in real-time.
It would have been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, including adding additional fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users .
Last but certainly not least, you Can check the way your form screens on cellular by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of this setup process is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic foundation to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific reporting for this campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see precisely how your readers interacted with your emails compared to another.
Reports for automations are Accessible under the’Automations’ tab, even although I found to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available data more than enough to meet their demands.
What is email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, adding a Postpone, a conditional split, or an act, such as moving a subscriber or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for transferring Readers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s just much less efficient…. yet.
Another question of efficacy here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you will be asked to add your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending options.
Finally, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, which means you can get an concept about what it contains at a glance.
While this process may seem like A grind on paper, it is actually much quicker than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will probably find that this downgrade in performance.
It’s fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there is 1 type of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to activate an automation (or step) based on how Readers interact with the pages on your site.
This kind of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Email Marketing Tools For Nonprofits
The Price of MailerLite is one of those tools biggest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it is still an amazing option for those starting out.
And what about the premium programs?
It turns out, at approximately half of the Cost of this competition on average, MailerLite is by far one of the cheapest options on the industry. Plus, if you are willing to pay annually, you can also get a much greater discount.
In Reality, I have not been able to locate anything that does the same job, cheaper.
MailerLite is one of the email advertising tools to interrupt The (very crowded) sector in recent decades, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the comments. Email Marketing Tools For Nonprofits