Background Email Marketing Video Tutorial
When I asked you to name an email Marketing tool, what could you say? Email Marketing Video Tutorial
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising has been Dominated by the identical large players for the last ten years. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Video Tutorial
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, site, Industry, address, business size, record size and even the kind of material you plan to send.
Then, you need to confirm your Website (or domain ).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is related to this domain so they could email you a verification link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you’re a good fit for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and perform with the features, but you won’t have the ability to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t perfect for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We’ll get to automations shortly, don’t worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few additional choices, the Majority of these will follow Exactly the same step-by-step process of a normal campaign.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of their pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of content to your email, including videos, merchandise columns, and social connections.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you can choose your groups or sections.
The tab also allows one To develop segment-like rules , in case your targeting is not quite right.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing Video Tutorial
Handling Your Clients
Having granular control over your subscribers is arguably one of The most essential facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You are searching to increase clicks, opens, and, above all, your conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they fulfill the Specified rules, and are automatically added or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice the way you can also combine Rules, in addition to another rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or via an Automation principle — that we’ll get to in a minute — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together according to a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they are optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, business, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field data in distinct columns… or can simply add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much to the shape Stuff here because I have a whole section on this below, but this is the approach I’d recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field information from new Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you understand that this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Direction and personalization features on point. Email Marketing Video Tutorial
If you are not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a fantastic foundation to work from if, like the majority of us, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They all finally do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to show it on particular pages.
Despite beginning super fundamental, the form designer allows you To customize everything in the form style, subjects, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding extra fields and setting a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind and prevents users .
Last but certainly not least, you Can assess how your form displays on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good base to work from and the editor is at least as easy to use with this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup forms.
And, like before, you can play the styling options to get it Matched up with your branding.
Last, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see exactly how your subscribers interacted with your emails in relation to another.
Reports for automations will also be Available under the’Automations’ tab, even although I found these to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available data more than enough to fulfill their needs.
What’s email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can not be said for every email marketing program.
After setting your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, including a Postpone, a bubble break, or an act, such as moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into various classes that activate new automation workflows. It is simply not as efficient…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your subject line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, which means it’s possible to find an idea of what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will probably find that this downgrade in performance.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s 1 Kind of automation You won’t find in MailerLite, and I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with all the webpages on your site.
This kind of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Email Marketing Video Tutorial
The cost of MailerLite is no doubt one of the tools largest Selling points, and let us face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it’s still an wonderful option for anyone starting out.
And what about the top programs?
It turns out, at approximately half of the Cost of this rivalry generally, MailerLite is by far among the cheapest options available on the market. Additionally, if you are ready to pay annually, you are also able to get an even greater discount.
In Reality, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among those email advertising tools to interrupt The (very crowded) sector in recent decades, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the comments. Email Marketing Video Tutorial