Intro Email Marketing WordPress Theme
When I asked you to name an email Marketing instrument, what could you say? Email Marketing WordPress Theme
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the identical big players for the previous ten years. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be ripping MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing WordPress Theme
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, website, Business, address, company size, record size and also the type of material you plan to send.
Then, You Have to confirm your Site (or domain ).
This remains part of the approval process, and MailerLite will Simply inquire which email is related to that domain so they can email you a confirmation link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a good fit for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and perform with the attributes, but you won’t be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t ideal for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We’ll get to automations soon, don’t worry.)
But whether it’s a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few additional options, most of these will follow Exactly the exact same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to select From which is a little on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Kinds of articles to your email, including videos, product columns, and social links.
After making your adjustments, just click’Done Editing’ and you will Be taken to the recipients’ choices where you can choose your classes or sections.
The tab also allows you To develop segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing WordPress Theme
Managing Your Subscribers
Having granular control over your subscribers is arguably one of The most important facets of any email marketing program now.
Because highly personalized campaigns Are Essential if You are searching to increase clicks, opens, and, above all, your conversions.
And while many providers Permit You to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically inserted or removed accordingly.
Here is what setting up a rule looks like:
Notice how you can even blend Rules, as well as another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — that we will get to in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite offers a hand in case you’re uncertain:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors collectively according to a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as name, business, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field information in distinct columns… or can simply add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the shape Things here since I have a whole section on that below, but this is the strategy I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field data from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it is important that you know that this is a feature you can use.
Overall, it is fair to say MailerLite has their contributor Direction and personalization features on stage. Email Marketing WordPress Theme
If you’re not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a great foundation to work from if, for example most people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than a few dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to display it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything from the form style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your backup in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on cellular by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good foundation to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, like before, you can perform with the styling options to get it Matched with your branding.
Finally, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you special coverage for that campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into different areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see precisely how your readers interacted with your mails compared to one another.
Reports for automations will also be Accessible under the’Automations’ tab, though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than sufficient to meet their demands.
What is email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can’t be said for every email marketing program.
After setting your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, including a Delay, a bubble break, or an action, such as transferring a contributor or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s simply much less efficient…. yet.
Another question of efficiency here is when generating new emails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Finally, your email will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, which means it’s possible to get an concept of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is really much faster than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll likely find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You won’t find in MailerLite, also I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with all the pages on your site.
This Sort of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Email Marketing WordPress Theme
The Price of MailerLite is undoubtedly among those tools biggest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it is still an wonderful option for those starting out.
And what about the top plans?
It ends up, at approximately half of the Cost of the competition generally, MailerLite is undoubtedly among the least expensive options available on the industry. Additionally, if you are ready to pay yearly, you can also get a much better discount.
In Reality, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is one of the very few email advertising tools The (very crowded) sector in recent decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Email Marketing WordPress Theme