When I asked you to name an email Marketing tool, what would you say? Everlytic
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing has been Dominated by the identical large players for the last decade. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be tearing MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Everlytic
Like most email marketing providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, business size, record size and even the type of content you plan to send.
Then, You Have to verify your Website (or domain name).
This remains part of this approval process, and MailerLite will Simply inquire which email is related to that domain so they could email you a confirmation link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you’re a good match for their services.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and play with the features, but you will not be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures are not ideal for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email marketing.
(We will get to automations soon, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added choices, most of these will follow Exactly the exact same step-by-step procedure of a standard campaign.
So let’s walk you through it.
Once you click to create your campaign, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of the pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of content to your email, including videos, product columns, and societal connections.
After making your adjustments, just click’Done Editing’ and you will Be taken to the recipients’ choices where you can select your groups or sections.
The tab also allows one To build segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Everlytic
Managing Your Subscribers
Having granular control over your subscribers is arguably among The most important facets of any email marketing program now.
Because highly personalized efforts are necessary if You’re searching to increase clicks, opens, and, most importantly, your own conversions.
And while many providers Permit You to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and are automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can also blend Principles, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — that we will get into in a moment — and they don’t have any value aside from what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers collectively based on a frequent denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as name, business, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field information in distinct columns… or may easily add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much into the shape Stuff here because I have an entire section on this below, but this is the approach I would recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field data from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you understand this is a feature you can use.
Overall, it is reasonable to say MailerLite has their subscriber Management and personalization features on point. Everlytic
If you are not impressed with what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a fantastic foundation to work from if, for example the majority of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and it is better than a few dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To customize everything in the kind style, subjects, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your copy in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of the installation process is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic base to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can play with the styling options to get it Matched up with your own branding.
Finally, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
This is where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you special reporting for this campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so You can see your readers interacted with your emails compared to another.
Reports for automations will also be Accessible under the’Automations’ tab, though I found these to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available data more than enough to meet their needs.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can’t be said for every email marketing program.
After establishing your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a bubble break, or an act, such as transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It is simply much less efficient…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending options.
Ultimately, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, so you can find an concept of what it contains at a glance.
While this process may seem like A grind on paper, it’s really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will probably find this a downgrade in functionality.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, and that I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with the pages on your site.
This kind of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Everlytic
The Price of MailerLite is undoubtedly among the tools biggest Selling things, and let us face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it’s still an wonderful alternative for those starting out.
And what about the premium plans?
It ends up, at around half of the Cost of the rivalry generally, MailerLite is undoubtedly among the cheapest options available on the market. Plus, if you’re willing to pay yearly, you are also able to get a much better discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among the email advertising tools to disrupt The (very crowded) sector in the last couple of decades, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Everlytic