When I asked you to name an email Marketing instrument, what would you say? Expertsender
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising continues to be Dominated by the same large players for the previous ten years. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Expertsender
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, website, Industry, address, company size, record size and even the kind of content you intend to send.
Then, you need to confirm your Website (or domain ).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a verification link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you are a good match for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and perform with the features, but you won’t have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures are not perfect for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We will get to automations shortly, do not worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few additional options, most of these will follow Exactly the same step-by-step procedure of a standard effort.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of their pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Kinds of articles to your email, such as videos, merchandise columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you can select your groups or sections.
The advanced tab also allows one To develop segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Expertsender
Handling Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential facets of any email marketing program today.
Because highly personalized efforts are necessary if You’re looking to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically inserted or eliminated so.
Here’s what establishing a rule looks like:
Notice the way you can even combine Principles, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or via an Automation rule — which we will get into in a minute — and they don’t have any value aside from what you call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers together according to a common denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field information in distinct columns… or can easily add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much to the form Things here since I have a whole section on that below, but this is the approach I’d recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field data from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it is fair to say MailerLite has their contributor Management and personalization features on stage. Expertsender
If you are not impressed with what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a fantastic foundation to work from if, for example most people, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They finally do the identical task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than some dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let us start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything in the form style, subjects, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To visualize your copy in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, including adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind and prevents users .
Last but surely not least, you Can check the way your form screens on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic base to work from and the editor is just as simple to use with this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you special reporting for that effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, though I found to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available data more than sufficient to fulfill their needs.
What’s email marketing with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can’t be said for every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, adding a Delay, a bubble break, or an action, such as transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s just much less effective…. yet.
Another question of efficacy here is when creating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, which means it’s possible to get an idea about what it contains at a glance.
While this process may seem like A grind on newspaper, it is really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in performance.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is one type of automation You will not find in MailerLite, also that I think it’s important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with the pages on your site.
This Sort of behavioral targeting just isn’t accessible MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Expertsender
The Price of MailerLite is undoubtedly among the tools biggest Selling things, and let us face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it is still an wonderful alternative for those starting out.
And what about the top plans?
It ends up, at approximately half of the Price of the competition generally, MailerLite is undoubtedly among the least expensive options on the market. Plus, if you are ready to pay annually, you are also able to get a much greater discount.
In fact, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of those very few advertising tools to disrupt The (very crowded) sector in recent years, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the comments. Expertsender