Introduction Facebook Squeeze Page App
Instapage is a program dedicated to helping you produce better landing pages. Facebook Squeeze Page App
The first thing you Want to know is that it is 100% Devoted to landing Pages and landing pages only.
Like another great’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish pages quickly
A clean user interface
Access to specialist stock images
But these are only a couple of the highlights. Let us dig into what constitutes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best around, and with it you can adjust the fonts, colours, and layouts to match your existing website or advertising materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be within the page. With this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to drag your components to, you can put them anywhere on the page you prefer.
As you drag your components to different places, Instapage will display Guidelines to help you distance and align all components so.
And, because having a mobile-friendly layout is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized so across all devices.
If need be, you can even edit your webpage directly from the mobile view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the process of creating a landing page.
When you initially log in, you’ll find a list of all the landing pages You have created. If this is the first, obviously, you won’t have a lot to pull out of here.
Rather, choose Create a Normal Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Good path to go if you’re designing a webpage especially for mobile usage. All these are designed to load incredibly quickly, but you are going to get this option if you are signed up for the Enterprise program.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be precise.
To make it easier, it is possible to filter out the templates by particular types Based upon the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. Facebook Squeeze Page App
Post Your Landing Page
When you’re ready to print your page, you have a few choices.
You can publish it
A Customized domain name
A demonstration page
A custom domain is pretty self-explanatory. Just enter in the domain name You’d like to print to. But remember, that one does need a little technical know-how. Fortunately, Instapage includes a video to walk you through the procedure.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook webpage, and it will publish.
Or, if you want a Complete demo of your webpage until it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few additional features that help separate from The other applications out there.
Included in these are:
Instablocks — those are handy for times when you have to create multiple landing pages, but do not want to change the style of the page. Rather than recreating your complete page, it is going to save your elements for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics attribute that provides you insight into how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Note: heatmaps are only available with the Optimizer program
A/B testing — If you would like to examine different elements of your page, you can divide test using Instapage. Just duplicate your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others are going to see the variation. Information about how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Of course, no top marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage Is It allows you to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals section, you can set specific goals to track in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you page is pushed Live, you will discover information about your webpage’s conversion rate depending on the goals you set.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between the two test versions here.
You’ll also find a section that collects information on the leads each Page has collected.
Obviously, Instapage is not without its defects, and it falls a bit short Of its competitors in these areas:
The large one: cost. Instapage is more expensive than many of its competitors
Advanced features only available with costlier plans
may have additional analytics, such as top performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Great customer service and help features
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the match for you.
In general, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which may help your overall conversion rate later on.
Overall, Instapage is a Fantastic option for People Who need to put Together fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help direct your creation and strategy, and conversion target monitoring will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. Facebook Squeeze Page App