Intro Free Email Leads For Marketing
If I asked you to name an email Marketing tool, what would you say? Free Email Leads For Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing has been Dominated by the identical large players for the previous decade. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Free Email Leads For Marketing
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, site, Industry, address, business size, list size and even the kind of material you plan to send.
Then, You Have to verify your Site (or domain ).
This is still part of this approval process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you are a fantastic fit for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and play with the features, but you won’t have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the choice of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few additional choices, the Majority of these will follow The same step-by-step procedure of a standard campaign.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, but the designs are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Types of articles to your email, such as videos, merchandise columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ options where you can select your classes or segments.
The advanced tab also allows you To build segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Free Email Leads For Marketing
Handling Your Subscribers
Having granular control over your readers is arguably among The most important aspects of any email marketing program today.
Because highly personalized campaigns Are Essential if You are searching to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”label” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically inserted or eliminated so.
Here is what setting up a rule looks like:
Notice how you can even blend Principles, in addition to another rule if the first does not exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — which we will get to in a moment — and they don’t have any value aside from what you actually call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple contributors collectively according to a frequent denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as title, business, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field data in separate columns… or can easily add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much into the shape Things here since I have an entire section on that below, but this is the approach I would recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important that you know that this is a feature you may use.
Overall, it’s fair to say MailerLite has their contributor Management and personalization features on point. Free Email Leads For Marketing
If you’re not impressed with what you have seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a fantastic base to work from if, like the majority people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They finally do the identical task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on particular pages.
Despite starting off super fundamental, the form designer allows you To personalize everything from the kind style, fields, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To envision your own backup in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded kind and prevents users .
Last but certainly not least, you Can check the way your form screens on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic foundation to work from and the editor is at least as simple to use for this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can perform the styling options to get it Matched up with your branding.
Last, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see your subscribers interacted with your emails compared to one another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found these to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than enough to meet their needs.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can’t be said for each and every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an act, like transferring a contributor or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for moving Subscribers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It is simply much less efficient…. yet.
Another question of efficacy here is when creating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, so you can get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you’ll probably find this a downgrade in performance.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is 1 type of automation You will not find in MailerLite, also I think it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with all the pages on your website.
This Sort of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Free Email Leads For Marketing
The Price of MailerLite is no doubt one of those tools largest Selling points, and let us face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it’s still an amazing alternative for anyone starting out.
And what about the premium plans?
It turns out, at around half the Price of the rivalry on average, MailerLite is undoubtedly one of the least expensive options on the industry. Plus, if you’re ready to pay annually, you are also able to get an even greater discount.
In Reality, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the few advertising tools to interrupt The (very crowded) sector in the last couple of years, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Free Email Leads For Marketing