Intro Free Email Marketing Templates
If I asked you to name an email Marketing instrument, what would you say? Free Email Marketing Templates
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising continues to be Dominated by the same big players for the last ten years. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Free Email Marketing Templates
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Industry, address, company size, list size and also the kind of material you intend to send.
Then, you need to verify your Site (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is associated to this domain so they could email you a verification link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you’re a good match for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the attributes, but you won’t be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures are not ideal for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We will get to automations shortly, do not worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the choice of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional choices, most of these will follow The same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include different Kinds of articles to your email, such as videos, merchandise columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can select your groups or segments.
The advanced tab also allows one To develop segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Free Email Marketing Templates
Managing Your Subscribers
Having granular control over your readers is arguably among The most important facets of any email advertising software now.
Because highly personalized campaigns Are Essential if You’re searching to increase clicks, opens, and, above all, your own conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they fulfill the Specified principles, and will be automatically added or eliminated so.
Here’s what establishing a rule looks like:
Notice how you can also combine Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or via an Automation principle — which we will get to in a moment — and they have no value aside from what you actually call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers together according to a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as name, business, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field information in separate columns… or can simply add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much into the form Things here since I have a whole section on that below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from new Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what is possible with custom fields, but it is important to understand that this is a feature you can use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on stage. Free Email Marketing Templates
If you’re not impressed by what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a fantastic base to work from if, like most people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the identical task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is better than some dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on particular pages.
Despite beginning super basic, the form designer allows you To personalize everything in the kind style, subjects, background, title, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding additional fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded kind and prevents users .
Last but surely not least, you Can assess how your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic foundation to work from and the editor is at least as simple to use for this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your branding.
Last, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for this effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so It’s possible to see how your subscribers interacted with your mails in relation to one another.
Reports for automations are Available under the’Automations’ tab, even though I found to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will find the available data more than sufficient to meet their demands.
What’s email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have ever used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can not be said for every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, including a Delay, a bubble break, or an action, like moving a contributor or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply much less effective…. yet.
Another question of efficacy here is when generating new emails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, which means it’s possible to get an idea about what it contains at a glance.
While this process may seem like A grind on newspaper, it is actually much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in functionality.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is one Kind of automation You will not find in MailerLite, and I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with the webpages on your site.
This Sort of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Free Email Marketing Templates
The cost of MailerLite is among the tools largest Selling points, and let us face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it’s still an wonderful alternative for anyone starting out.
And what about the premium plans?
It turns out, at around half the Cost of the competition generally, MailerLite is undoubtedly one of the least expensive options available on the market. Plus, if you’re willing to pay annually, you are also able to get an even better discount.
In Reality, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is among the very few email marketing tools to disrupt The (very crowded) sector in recent decades, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the comments. Free Email Marketing Templates