Intro Free Splash Page Builder
Instapage is a software dedicated to helping you create better landing pages. Free Splash Page Builder
The first thing that you need to know is that it is 100 percent dedicated to landing Landing and pages pages only.
Like the other good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive webpages
Publish pages quickly
A clean user interface
Access to professional stock pictures
But those are just a couple of the highlights. Let us dig into what constitutes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and layouts to match your current site or marketing materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be within the webpage. With this, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to drag your elements to, you can put them anywhere on the page you like.
As you drag your components to various areas, Instapage will display Guidelines to help you space and align all components accordingly.
And, because having a mobile-friendly layout is essential these days, Instapage lets you easily switch between desktop and mobile view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you could even edit your page straight from the cell view.
The Way to Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I would take you Through the procedure of creating a landing page.
When you initially log into, you’ll find a listing of all the landing pages You have created. If this is the first, naturally, you won’t have much to pull out of here.
Rather, select Create a Standard Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good route to go if you are designing a webpage specifically for mobile usage. These are made to load incredibly fast, but you are going to find this option if you are signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When You Decide to use an Instapage template, then you’ll be presented with All accessible templates.
That is 194 choices, to be precise.
To make it easier, you can filter the templates by specific types Depending on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Free Splash Page Builder
Post Your Landing Page
When you’re ready to publish your page, you have a couple choices.
You can publish it
A custom domain
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain You’d like to print to. But remember, that one does need a modest technical know-how. Fortunately, Instapage comprises a video to walk you through the procedure.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it will publish.
Or, If You Would like a Complete demo of your page until it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few added features that help separate from The other software out there.
Included in these are:
Instablocks — those are handy for times when you need to create multiple landing pages, but don’t want to modify the fashion of the webpage. Rather than recreating your complete page, it will save your components for you to be reused. You’ll have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics feature that provides you insight to how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the webpage. Note: heatmaps are only available with the Optimizer plan
A/B testing — In case you would like to test unique elements of your page, it is possible to split test utilizing Instapage. Just copy your primary copy and make a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others will observe the variation. Information about how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The neat thing about Instapage is that it Permits You to install Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals section, you can set specific goals to monitor in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you will discover information about your page’s conversion rate based on the targets you set.
That is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the visitors split between both test variations here.
You’ll also find a section that gathers information on the leads each Page has collected.
Naturally, Instapage is not without its defects, and it falls a bit short Of its rivals in these regions:
The big one: price. Instapage is significantly more expensive than most of its rivals
Advanced features only available with costlier plans
Could have more analytics, such as top performing pages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Great customer service and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit in the Optimizer program.
While you can eliminate the basic Core program for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a great option for People Who need to put Jointly fast, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its extra features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help direct your production and plan, and conversion target monitoring will let you know if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Free Splash Page Builder