Intro G2 Crowd Email Marketing
If I asked you to name an email Marketing instrument, what could you say? G2 Crowd Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the same big players for the previous ten years. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be ripping MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking G2 Crowd Email Marketing
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, site, Industry, address, business size, list size and also the kind of material you intend to send.
Then, you need to verify your Website (or domain ).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is related to this domain so they can email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a good fit for their service.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and perform with the features, but you won’t be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, don’t worry.)
But if it’s a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the option of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added options, most of these will follow The exact same step-by-step process of a normal campaign.
So let us walk you through it.
Once you click on to create your effort, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of the pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is a little on the low side, however, the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of articles to your email, such as videos, product columns, and social connections.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you can select your groups or sections.
The advanced tab also allows you To build segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? G2 Crowd Email Marketing
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most important facets of any email advertising software today.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, above all, your own conversions.
And while many providers allow you to”label” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a segment only when they meet the Specified principles, and will be automatically inserted or eliminated so.
Here is what setting up a rule looks like:
Notice the way you can also blend Rules, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we will get to in a minute — and they have no value aside from what you actually call them.
As you start to use this platform, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple contributors together according to a common denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as name, business, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field information in distinct columns… or can easily add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the shape Stuff here since I have a whole section on this below, but this is the strategy I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important that you know that this is a feature you can use.
Overall, it’s fair to state MailerLite has their subscriber Direction and personalization features on point. G2 Crowd Email Marketing
If you are not impressed by what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a great base to work from if, for example the majority people, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than a few dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on specific pages.
Despite starting off super fundamental, the form designer allows you To personalize everything from the kind style, subjects, background, name, input fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, including adding extra fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded form also prevents users .
Last but surely not least, you Can check how your form displays on mobile by switching the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the majority of this setup process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good base to work from and the editor is at least as easy to use with this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your branding.
Finally, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special coverage for this effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so You can see precisely how your subscribers interacted to one another.
Reports for automations will also be Available under the’Automations’ tab, though I found these to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to fulfill their demands.
What is email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can not be said for every email marketing program.
After setting your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, adding a Postpone, a bubble break, or an action, like transferring a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply not as efficient…. yet.
Another question of efficacy here is when creating new emails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, which means it’s possible to find an concept about what it contains at a glimpse.
While this process may seem like A grind on paper, it is actually much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll likely find this a downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is one type of automation You will not find in MailerLite, also I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with all the webpages on your site.
This Sort of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. G2 Crowd Email Marketing
The cost of MailerLite is one of those tools biggest Selling things, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it is still an amazing option for anyone starting out.
And what about the top programs?
It turns out, at approximately half the Cost of this rivalry on average, MailerLite is by far among the cheapest options on the industry. Plus, if you’re ready to pay annually, you can also get an even greater discount.
In fact, I have not been able to locate anything that does the same job, cheaper.
MailerLite is among those email marketing tools The (very crowded) sector in recent years, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the remarks. G2 Crowd Email Marketing