Background Geolocation Email Marketing
If I asked you to name an email Marketing instrument, what would you say? Geolocation Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing continues to be Dominated by the same large players for the last decade. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Geolocation Email Marketing
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, site, Industry, address, company size, record size and even the kind of content you intend to send.
Then, You Have to verify your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is associated to this domain so they could email you a confirmation link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you are a fantastic fit for their service.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and play with the attributes, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the option of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Apart from a few added options, most of these will follow Exactly the same step-by-step procedure of a normal campaign.
So let’s walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and societal connections.
After making your adjustments, just click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to select your groups or sections.
The advanced tab also allows one To develop segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Geolocation Email Marketing
Managing Your Clients
Having granular control over your readers is arguably among The most essential facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You’re looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified principles, and are automatically added or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can also combine Rules, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation principle — which we will get into in a minute — and they don’t have any value besides what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors together based on a frequent denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as name, company, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field information in distinct columns… or can simply add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the form Stuff here because I have an entire section on this below, but this is the approach I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field information from new Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to understand this is a feature you can use.
Overall, it is fair to say MailerLite has their subscriber Direction and personalization features on stage. Geolocation Email Marketing
If you’re not impressed with what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a fantastic base to work from if, like the majority people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all finally do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and this is better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let us start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on particular pages.
Despite beginning super fundamental, the form designer lets you To customize everything in the kind style, subjects, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding additional fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users .
Last but surely not least, you Can check the way your form screens on mobile by switching the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic foundation to work from and the editor is at least as easy to use for this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, as before, you can perform the styling options to get it Matched with your branding.
Finally, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you specific reporting for this effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see exactly how your readers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, although I found to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than enough to fulfill their demands.
What’s email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can’t be said for every email advertising software.
After establishing your trigger, you can Start adding steps to your workflow.
These steps can be anything from sending an email, including a Postpone, a bubble break, or an action, such as moving a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into different classes that activate new automation workflows. It is just much less effective…. yet.
Another matter of efficiency here is when creating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your topic line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Finally, your email will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, so it’s possible to find an idea about what it contains at a glance.
While this procedure may seem like A grind on paper, it is really much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll probably find this a downgrade in functionality.
It’s fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is 1 Kind of automation You will not find in MailerLite, and I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the webpages on your website.
This Sort of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Geolocation Email Marketing
The cost of MailerLite is undoubtedly among those tools biggest Selling things, and let us face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it is still an amazing option for those starting out.
And what about the top plans?
It turns out, at approximately half of the Cost of this competition generally, MailerLite is undoubtedly among the cheapest options on the industry. Additionally, if you are ready to pay annually, you can also get a much greater discount.
In fact, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among the email advertising tools The (very crowded) industry in recent years, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Geolocation Email Marketing