Background Health Club Email Marketing
When I asked you to name an email Marketing tool, what would you say? Health Club Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing continues to be Dominated by the same large players for the last ten years. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Health Club Email Marketing
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, site, Industry, address, business size, record size and also the type of content you plan to send.
Then, You Have to confirm your Site (or domain ).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is related to that domain so they can email you a confirmation link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you’re a fantastic match for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and perform with the features, but you will not have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t ideal for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We’ll get to automations soon, don’t worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the option of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few added options, the Majority of these will follow The exact same step-by-step procedure of a standard effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of the pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Kinds of content to your email, including videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can choose your groups or segments.
The advanced tab also allows you To build segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Health Club Email Marketing
Managing Your Subscribers
Having granular control over your readers is arguably one of The most essential aspects of any email marketing program today.
Because highly personalized efforts are necessary if You’re searching to increase clicks, opens, and, above all, your own conversions.
And while most providers allow you to”tag” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they meet the Specified principles, and will be automatically inserted or removed accordingly.
Here is what establishing a rule looks like:
Notice the way you can even blend Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we’ll get to in a minute — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers collectively based on a frequent denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as title, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or can easily add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the form Stuff here because I have a whole section on this below, but this is the strategy I would recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field data from fresh Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important to understand that this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on point. Health Club Email Marketing
If you are not impressed with what you’ve seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a fantastic base to work from if, for example most of us, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and this is better than a few dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To customize everything from the kind style, subjects, background, title, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To envision your own backup in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess how your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good base to work from and the editor is at least as simple to use with this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched with your branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you special coverage for that campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see your readers interacted with your mails compared to another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than sufficient to fulfill their needs.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can’t be said for each and every email marketing software.
After establishing your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a bubble break, or an act, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It is simply not as effective…. yet.
Another question of efficacy here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your topic line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Finally, your email address will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, so you can get an idea of what it contains at a glance.
While this procedure may seem like A grind on paper, it’s really much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one type of automation You won’t find in MailerLite, also I think it’s important to highlight.
The ability to activate an automation (or step) based on how Readers interact with the pages on your site.
This kind of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Health Club Email Marketing
The cost of MailerLite is among the tools largest Selling things, and let’s face it, we all love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it is still an amazing option for anyone starting out.
And what about the premium programs?
It ends up, at approximately half of the Price of this rivalry generally, MailerLite is undoubtedly one of the least expensive options available on the industry. Additionally, if you’re ready to pay yearly, you are also able to get a much greater discount.
In fact, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those email advertising tools The (very crowded) industry in the last couple of decades, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Health Club Email Marketing