Background How To Build An Email List For Affiliate Marketing
When I asked you to name an email Marketing tool, what could you say? How To Build An Email List For Affiliate Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing has been Dominated by the same large players for the last ten years. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring How To Build An Email List For Affiliate Marketing
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, website, Industry, address, business size, record size and also the type of content you intend to send.
Then, You Have to confirm your Site (or domain name).
This remains part of the approval process, and MailerLite will Simply ask which email is associated to this domain in order that they could email you a confirmation link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a fantastic match for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the features, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures aren’t ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, don’t worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow The same step-by-step procedure of a normal campaign.
So let’s walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among their pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include distinct Types of content to your email, such as videos, merchandise columns, and social connections.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you can choose your groups or sections.
The tab also allows one To develop segment-like rules , in the event your targeting is not quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? How To Build An Email List For Affiliate Marketing
Handling Your Subscribers
Possessing granular control over your readers is arguably among The most essential aspects of any email marketing software now.
Because highly personalized efforts are necessary if You are searching to increase opens, clicks, and, above all, your own conversions.
And while most providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a segment only when they fulfill the Specified principles, and are automatically inserted or removed so.
Here is what setting up a rule looks like:
Notice how you can also combine Principles, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or via an Automation rule — that we’ll get to in a moment — and they have no value aside from what you actually call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors collectively based on a frequent denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own fields, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field information in distinct columns… or may easily add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much to the shape Stuff here because I have an entire section on this below, but this is the strategy I would recommend if you wanted to use this feature.
Again, once you’ve collected your custom field information from fresh Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to understand that this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their contributor Direction and personalization features on stage. How To Build An Email List For Affiliate Marketing
If you are not impressed by what you have seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a great foundation to work from if, for example the majority of us, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They finally do the identical task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to show it on particular pages.
Despite starting off super fundamental, the form designer allows you To customize everything from the kind style, subjects, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To envision your own backup in real time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding additional fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That will replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can assess how your form screens on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but as I said before, you may even create popup forms in MailerLite.
While the majority of the setup Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good base to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, as before, you can perform the styling options to get it Matched up with your branding.
Last, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you special reporting for that campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into individual areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see how your readers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, even although I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available data more than sufficient to fulfill their demands.
What is email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can’t be said for each and every email advertising software.
After setting your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, adding a Delay, a conditional split, or an action, such as moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for moving Subscribers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is just not as efficient…. yet.
Another matter of efficiency here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, which means it’s possible to get an concept about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll likely find that this downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s 1 Kind of automation You will not find in MailerLite, and I think it’s very important to highlight.
The ability to activate an automation (or step) based on how Readers interact with all the webpages on your website.
This Sort of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. How To Build An Email List For Affiliate Marketing
The Price of MailerLite is among the tools biggest Selling things, and let us face it, we all love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it is still an wonderful option for anyone starting out.
And what about the premium plans?
It turns out, at around half of the Price of the rivalry generally, MailerLite is by far among the least expensive options on the industry. Additionally, if you are willing to pay annually, you can also get an even greater discount.
In fact, I have not been able to find anything that does the same job, cheaper.
MailerLite is among the few email marketing tools The (very crowded) industry in the last couple of years, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the remarks. How To Build An Email List For Affiliate Marketing