Intro How To Create A Marketing Email In Gmail
When I asked you to name an email Marketing tool, what would you say? How To Create A Marketing Email In Gmail
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing continues to be Dominated by the identical big players for the last ten years. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be ripping MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking How To Create A Marketing Email In Gmail
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, website, Industry, address, business size, list size and even the type of content you plan to send.
Then, you need to confirm your Site (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is associated to that domain so they could email you a confirmation link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you are a good fit for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and perform with the attributes, but you won’t be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t ideal for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We will get to automations shortly, don’t worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the choice of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional choices, the Majority of these will follow The same step-by-step procedure of a standard campaign.
So let’s walk you through it.
Once you click to create your campaign, you’ll be asked to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, but the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Types of articles to your email, including videos, product columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you are able to choose your classes or segments.
The advanced tab also allows you To build segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? How To Create A Marketing Email In Gmail
Handling Your Clients
Having granular control over your readers is arguably one of The most essential facets of any email marketing program today.
Because highly personalized efforts Are Essential if You’re searching to increase clicks, opens, and, above all, your conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they meet the Specified rules, and are automatically added or removed accordingly.
Here is what setting up a rule looks like:
Notice the way you can also combine Rules, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we will get into in a minute — and they don’t have any value besides what you actually call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors collectively according to a frequent denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as name, company, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field information in distinct columns… or can simply add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much into the form Stuff here since I have a whole section on this below, but this is the strategy I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field information from new Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Direction and personalization features on stage. How To Create A Marketing Email In Gmail
If you are not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a great base to work from if, for example the majority people, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and this is better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on particular pages.
Despite starting off super basic, the form designer lets you To customize everything from the form style, subjects, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your copy in real time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess the way your form displays on mobile by switching the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good base to work from and the editor is at least as simple to use for this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can play the styling options to get it Matched up with your branding.
Last, you can Select the near Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you special reporting for this campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into different areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, though I found to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to fulfill their needs.
What is email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for each and every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a conditional split, or an act, like moving a contributor or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It is simply not as effective…. yet.
Another matter of efficiency here is when generating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your topic line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending options.
Ultimately, your email will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, which means it’s possible to find an concept about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is really much quicker than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you’ll probably find this a downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, also that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with all the webpages on your site.
This Sort of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. How To Create A Marketing Email In Gmail
The cost of MailerLite is no doubt one of the tools biggest Selling things, and let us face it, we all love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it is still an wonderful alternative for anyone starting out.
And what about the premium plans?
It turns out, at approximately half of the Cost of this rivalry generally, MailerLite is undoubtedly among the cheapest options available on the market. Additionally, if you are ready to pay annually, you can also get a much greater discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is one of the email marketing tools to interrupt The (very crowded) sector in the last couple of decades, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the remarks. How To Create A Marketing Email In Gmail