Introduction How To Design A Facebook Landing Page
Instapage is a software dedicated to helping you create better landing pages. How To Design A Facebook Landing Page
The first thing you Want to know is that it is 100% dedicated to landing Pages and landing pages only.
Like the other good’s out there, this software offers the Subsequent:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish webpages fast
A fresh user interface
accessibility to specialist stock pictures
But those are just a few of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and designs to match your current site or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be within the webpage. Using it, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to drag your elements to, you can place them anywhere on the page you like.
As you drag your elements to different areas, Instapage will exhibit Guidelines that will assist you distance and align all elements so.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between mobile and desktop view to be certain everything is placed and optimized so across all of the devices.
If need be, you can even edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log in, you’ll find a list of all the landing pages You’ve created. If this is your first, naturally, you won’t have a lot to pull from here.
Instead, select Create a Normal Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good path to go if you are designing a webpage specifically for mobile usage. These are made to load incredibly quickly, but you’ll get this choice if you’re signed up for the Enterprise plan.
For our purposes, we are going using a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That is 194 choices, to be exact.
To make it easier, it is possible to filter out the templates by particular types Based upon the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and also thank you page. How To Design A Facebook Landing Page
Post Your Landing Page
When you’re ready to publish your page, you have a couple options.
You can publish it
A custom domain
A demonstration page
A custom domain is really self-explanatory. Just enter in the domain You would like to publish to. But remember, that one does need a modest technical know-how. Fortunately, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and wish to print your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook page, and it will publish.
Or, If You Would like a full demo of your page before it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few added features that assist separate from The other software on the market.
Instablocks — these are handy for times when you need to create multiple landing pages, but don’t wish to change the fashion of the page. Rather than recreating your complete webpage, it is going to save your elements for you to be reused. You will have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — If you would like to examine different elements of your page, it is possible to split test using Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control version and others are going to see the variation. Information on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The cool thing about Instapage Is It Permits You to set up Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you will discover information about your page’s conversion rate depending on the targets you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the visitors split between both test variations here.
You will also find a section that collects information on the prospects each Page has collected.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its rivals in these regions:
The big one: price. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
Could have more information, such as high performing webpages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Great customer service and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
Generally, most will benefit from the Optimizer plan.
While you can get away with the Fundamental Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a great option for People Who need to put Together fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your creation and plan, and conversion target monitoring will inform you whether you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. How To Design A Facebook Landing Page